The Fearless Girl statue that became an overnight social media sensation represents a landmark in the power of smart financial marketing. Stephen Tisdalle, Chief Marketing Officer, State Street Global Advisors, will join us for a luncheon presentation to discuss the creative strategy that brought the statue to life for his firm -- and helped to bring a specific investment strategy into the national conversation. Stephen's presentation is called "Being Fearless."
Chief Marketing Officer
Stephen Tisdalle is Chief Marketing Officer and Senior Managing Director for State Street Global Advisors (SSGA) overseeing global brand and advertising, channel marketing, digital strategy and creative services. Prior to joining SSGA, Stephen served as Senior Vice President and Head of Marketing for OppenheimerFunds, Inc. and its subsidiary OFI Global. He was responsible for Brand Advertising, Corporate Communications and PR, Digital Strategy, Creative Services and Integrated Channel Marketing to promote the firm's thought leadership and investment strategies across Retail, HNW and Institutional channels. Prior to joining OppenheimerFunds, Stephen was Managing Director at Ogilvy & Mather in New York overseeing the Strategic Marketing Services Consulting. He oversaw brand and marketing strategy, performance measurement and CRM for the agency's largest Agency of Record (AOR) accounts such as BlackRock, Barclays, British Airways, Cisco, IBM and UPS. Before joining Ogilvy, Stephen served as Head of Saffron Brand Consultants, managing their U.S. business and implementing major brand strategy assignments for Goldman Sachs, Bain & Co, KPMG and Swiss Re. Previously, Stephen was Strategy Director for IBM Global Services where he led the major transformation and repositioning of IBM's services business. Before IBM acquired PwC Consulting, Stephen was Director, Strategy & Change Practice where he led and implemented major change management strategies for British Airways, Galileo, HP, OneWorld Alliance and the STAR Alliance. Stephen earned his M.A. in History from the University of California, Los Angeles and his B.A. (Hons) in History from the University of British Columbia.
Presenting Sponsor:Financial Planning
- No refunds after September 12.
- The New York Yacht Club requires proper attire: jackets for men, NO JEANS.