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06
Jun

"Experiential Marketing: Bringing Financial Brands to Life"

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Summary

FCS New York's YMC Committee will stage an after-work panel discussion on "Experiential Marketing Bringing Financial Brands to Life" on June 6 at The Washington Post.

Today more than ever, financial brands need to go beyond traditional product push marketing.  Investment products are commoditized, advisors are craving access and millennial investors are demanding a better understanding of a brand’s values.

How can financial brands break through the clutter to deliver a meaningful message to today’s desensitized investor? Interactivity, exclusivity, and first-to-market executions will help financial brands win in this saturated investment landscape.

Join us at the Washington Post for cocktails, networking and a discussion on the importance of experiential marketing.

This event is limited to YMC members and other industry professionals age 35 and under.

Speakers

Jaime KalfusPanelist

Managing Director, Global Head of Brand Experience

J.P. Morgan Asset Management

Jaime joined J.P. Morgan Asset Management in 2015.  She works closely with the firm's Integrated Marketing teams to ensure delivery of a brand platform that represents the organization's core values and unique capabilities as a leading asset manager. She focuses on raising awareness of J.P. Morgan Asset Management through compelling communications and targeted media activation. She supports the continued growth of this iconic brand as a driving global force by creating a consistent and powerful story. A marketing veteran with more than 25 years of experience, Jaime's prior experience includes senior positions at Blackberry, Y&R, Deutsch, and Saatchi & Saatchi.
Jaime is a member of the FCS National Board of Directors.

Al SilvestriPanelist

Partner & Chief Creative Officer

Coffee Digital

Al Silvestri, Chief Creative Officer of Coffee Digital, is a creative professional with over 20 years of proven success in all aspects of marketing, including: digital innovation, client strategy, live activation, promotion and implementation.  His approach is focused on shaping new forms of consumer engagement while leveraging some of today’s most advanced forms of technology, including biometrics, extended reality, artificial intelligence and advanced image and audio recognition. Al’s unique style to non-traditional interactive marketing helps develop fully integrated programs and partnerships to drive sales and marketing growth in response to his clients’ overall needs,   ultimately creating a stronger, more memorable relationship between a consumer and a brand.  These groundbreaking digital experiences/solutions are what differentiates Coffee Digital from all others and has helped developed a diverse and devoted roster of clients and partners.

Paul TsigrikesModerator

Vice President, Marketing & WP BrandStudio

The Washington Post

Paul Tsigrikes, Vice President of Marketing at The Washington Post, is a media professional with over 20 years of experience leading advertising sales marketing teams. He heads a client solutions team responsible for developing and executing marketing solutions, branding, branded custom content, events and research for global advertisers across The Washington Post franchise. Prior to joining The Post, Paul was VP Integrated Global Marketing for The Wall Street Journal where he focused on attracting new, lifestyle focused advertisers to the franchise while strengthening The Journal’s core business and finance client base. He was also Associate Publisher for Hearst’s SmartMoney brand, Creative Services Director at Conde Nast Traveler, and VP Marketing at DoubleClick. Paul is a graduate of Yale College and received his MBA from Harvard Business School.

Tickets:

Young Members Circle Price:
$50.00
Non-Member Price:
$75.00
Become a member to get member's price.
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Until the Event

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Start
June 06, 06:00PM EDT
End
June 06, 08:00PM EDT

Address:

The Washington Post, 20 W. 22nd Street, New York City
  • Event limited to YMC members and other industry professionals age 35 and under.