FCS Charlotte evokes the most topical if not critical of issues -- "Transparency" -- in its final event of 2017, in a return engagement at the Foundation For The Carolinas.
Join us for a compelling luncheon discussion featuring a panel of marketing experts and a keynote from a start-up founder who will deliver an entirely fresh perspective on the media supply chain.
While marketers clamor for performance and efficiency in their ad buys, the loudest cry now -- and rightly so -- is for clarity. The call is for transparency -- on transactions, on partners, on audience, on metrics, on placement, and on costs.
Arguably, it is technology that has put our industry in this situation... and it is surely technology that will solve it.
Our speakers will discuss the solutions their brands are pursuing.
SVP Enterprise Media
Terri Schriver is the SVP of Enterprise Media for Bank of America, where she leads communications strategy and media planning for Wealth Management, Global Banking and Global Markets, Merrill Lynch – High Net Worth; U.S. Trust – Ultra High New Worth; Bank of America Merrill Lynch – Corporate and Institutional. Her responsibilities include setting the communications strategy that drives planning for paid, owned and earned channels; media activation; 3rd party media partnerships and measurement accountability. Terri joined BofA in 2006.
Vice President, Digital Strategy Manager
David cut his teeth and refined his craft at best-in-class Chicago advertising agencies for more than a decade, before taking his current job at BB&T Bank in North Carolina. He advised many clients on digital strategy at such blue-chip corporations as Intel, General Motors, J.C. Penney and Kraft Foods. At BB&T, he is the go-to subject matter expert in enterprise marketing for everything digital. He earned his master's degree in Integrated Marketing Communications from Northwestern University. His advice to marketers: Focus on the needs, behaviors and the context of your target customer, and let that drive your marketing communications strategy.
Founder / CEO
Will Luttrell is a technology executive and software engineer with 20 years of professional experience. An early pioneer in the areas of brand safety, ad viewability, fraud detection, content classification, inventory quality, and programmatic advertising, Will founded Amino Payments in 2017. The technology he has developed through his companies Amino Payments and Integral Ad Science (co-founded in 2008) has been foundational for an entire new sector of companies in online advertising devoted to the concepts of Supply Chain Transparency, Ad Verification, and Media Valuation.
VP of Programmatic & Data Strategy
Jana Meron is VP of Programmatic & Data Strategy for Business Insider. She played a pivotal role helping transform Business Insider into an industry pioneer that was early to embrace programmatic across its organization, and she oversees a sophisticated and singular private exchange. Previously, Jana worked at CBS Local Digital, where she was responsible for a majority of their indirect revenue, and an early employee at Google, working with publishers. Regarded as a programmatic thought-leader, Jana is a frequent speaker at industry events
Rob Berini is a Managing Director in Deloitte’s Digital practice. He has over 20 years of working with banks to define customer and banker experience and create innovative solutions. Rob has market eminence in omnichannel financial services delivery, emerging technology strategy and innovation management. He co-authored one of earliest works on the topic of online financial services, The 1998 Guide to Retail Banking on the Internet. His perspectives have appeared in publications such as American Banker, Bank Systems and Technology News, among others.
Chief Marketing Officer
Michael Schinelli is a NYC native and spent his early career there in design and creative roles within product development and architecture firms. He joined Macy’s corporate offices in 2004, where is served as Director of Creative Operations, overseeing graphic design and in-store marketing for Macy’s first national division. He later served as Director of Communications across the retailer’s 800+ locations. Michael transitioned from the corporate sector to Higher Ed in 2009 and today serves as the Chief Marketing Officer at UNC Kenan-Flagler Business School, where he focuses on the intersection of brand, content, audience engagement and the digital space. Michael is also a Professor of Practice within the MBA program at UNC, teaching Digital Marketing.
Partner Sponsor:The Business Journals
Partner Sponsor:The Washington Post
Partner Sponsor:Seeking Alpha
Partner Sponsor:The Plain Language Group
- All ticket prices increase $15 per person on Nov. 27.
- No refunds after Nov. 22.