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27
Nov

"The Voice Revolution: The Next Wave of Opportunity"

Lunch

Summary

FCS Charlotte tackles "The Voice Revolution" in this month's luncheon featuring a great line-up of speakers.  We'll talk about the next wave of opportunity created by audio marketing, empowered by AI technology, and embraced by consumers more and more each day.

From how to best harness search to how to navigate the complexity of AI to how to effectively incorporate privacy policies, our panel will lead a discussion that financial marketers need to hear.

We'll open the lunch with a research overview featuring the latest insights from Kantar and Foresight Factory.  Then we'll turn to our panel for their thoughts on audio/voice, search, and even compliance

Join us for another distinctive FCS event in the wonderful  Foundation for the Carolinas.  Seating is strictly limited, and a sell-out is expected.  Please reserve your table/ticket without delay.

Sponsorships are available, please contact FCS Charlotte leadership:

Speakers

Ashley SpringKeynote & Moderator

Marketing Research Director

Ally Financial

Ashley Spring is the marketing research director at Ally focused on brand, advertising, target market, custom, and trends/innovation research for Ally. She brings her experience as a research leader to integrate insights and innovation across the Ally organization. Prior to joining Ally she was a senior manager for panel research and television ratings at NASCAR. She has also held positions on the research vendor side supporting CPG brands, including management of ongoing global brand studies for Proctor & Gamble fem care, laundry care, and baby care businesses. In her free time, she loves spending time with family and friends and traveling, usually to go to a concert or a Disney park.

Jason CookPanelist

VP, SEO Team Lead

Bank of America

Jason Cook is Vice President, Search Engine Optimization Team Lead at Bank of America, which he joined in 2012.

Kimberly GenoblesPanelist

Chief Privacy Officer

Ally Financial

Kim Genobles is the Chief Privacy Officer at Ally, a leading digital financial services company and top 25 U.S. financial holding company (with assets upwards of 165 billion) that offers financial products for consumers, businesses, automotive dealers and corporate clients. Kim manages the Ally Privacy Office and is responsible for enterprise policies, training, monitoring, and guidance to drive effective and efficient compliance with applicable privacy laws and regulations. She joined Ally in July of 2018. Prior to joining Ally, she was the Privacy Officer at Regions Bank. Kim begin her career at Bank of America in 1996, where she spent 20 years performing a myriad of roles, including customer service, communications, business continuity, incident response, and privacy – where she focused most of her time. She earned her Bachelor of Science in Business Administration, with a Major in Finance, from the University of North Carolina, Charlotte. Kim is an active member of the International Association of Privacy Professionals (IAPP) and has maintained her Certified Information Privacy Professional (CIPP/US) since 2006. She’s also a Certified Information Privacy Manager (CIPM) and holds the Fellow of Information Privacy (FIP) designation by the IAPP. Kim currently resides in the Charlotte, NC area with her family.

David DodsonPanelist

Technology Director

Quartz

David has over a decade of experience in the advertising agency world and joined Quartz in 2015 to help with its mission to redefine digital brand experiences. During his tenure at Quartz, he has developed the technology to build engaging experiences for clients like Qualcomm, iShares BlackRock, The Government of Japan, Cadillac, Hewlett Packard Enterprise and many more. In his role as Technology Director, David is spearheading Quartz’s AI offerings for clients including a new product called SiO2 (Quartz!).

Annie GranatsteinPanelist

Head of WP BrandStudio

The Washington Post

Annie heads up The Washington Post’s in-house creative agency, WP BrandStudio, shepherding inventive multimedia programs for hundreds of major brands, including Bank of America, JP Morgan Chase, Prudential, Paramount, FX, Canon, Allstate, AT&T, Dell, Samsung, Mercedes, Jaguar and Audi. In just the past three years, she has dramatically increased revenue, staff and number of advertisers, garnering a slew industry accolades from leading organizations, including Webby, Digiday, OMMA, Pearl, FCS, min, MarCom and dotCOMM. She has also led talks at numerous industry events, ranging from SXSW to the IAB Leadership Summit. A true business/creative blend, Annie’s rich content background spans the gamut from content strategy and creation to copywriting and video production. She began her career in Hollywood, where she was an entertainment attorney and producer negotiating mega-deals for actors, directors, screenwriters and producers and developing feature films. She holds a JD from UCLA Law School, where she graduated #7 in her class and a B.A. from Johns Hopkins University where she was awarded Phi Beta Kappa.

Tickets:

Membership Price:
$70.00
Young Members Circle Price:
$65.00
Branded Table (8) Price:
$640.00
Non-Member Price:
$85.00
Become a member to get member's price.
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Until the Event

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Start
November 27, 11:30AM EST
End
November 27, 01:00PM EST

Address:

Foundation for the Carolinas, 220 N Tryon Street, Charlotte
  • All prices increase $15 on Nov. 23.
  • No refunds after Nov. 23.
  • SEATING IS STRICTLY LIMITED.