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"Marketing Financial Services to Women"



The FCS is expanding to Milwaukee with our inaugural event set for April 23.  We're staging a breakfast on "Marketing Financial Services to Women" – one of the most popular topics we've covered in New York and Chicago, and will cover in Charlotte in June.

Our Milwaukee panel of experts will lead the conversation around this timely topic, with a particular focus on advertising  to the female demographic – a challenge that transcends audience segmentation and consumer psychographics.

The goal of this event is to drill down into the underserved financial needs of women.  Our panelists will discuss what every brand, agency and publisher need to know when targeting the female consumer, saver and investor.

Our program will open with a sharing of highlights from Kantar’s recent research on "Winning over Women in the Financial Services Industry."

Join us for this exciting event as we delve into the world of women and investing... women and banking... women and consumer politics.

Custom sponsorships are available for this evnet; contact FCS Chicago President Rachel O'Block.


Jennifer BurnsPanelist

Director, Marketing Strategy and Communications

Discover Financial Services

Jennifer Burns is a dynamic and creative marketing leader who's career spans 18 years of agency and client side experience across fin-tech, mobile, healthcare, transportation and packaged goods. Her expertise includes developing brand strategies, integrated marketing, and customer insight analysis. Jennifer currently oversees Marketing Strategy and Communications for the Personal Loans business at Discover Financial. In her role, she is responsible for acquisition of new accounts and retention and solicitation efforts for existing customers. She leads communication strategy, campaign development, product positioning and e-commerce.  Prior to Discover, Jennifer held various global brand strategy roles and led agency business for Motorola Mobility, TD Ameritrade, FedEx, E*TRADE, Pfizer, Bayer, and Merck. She is a regular speaker and honored Brand Innovator 40 under 40 alum as well as a member of Digital Ascendant. Jen received her BS in Human and Organizational Development, Economics and Business Administration from Vanderbilt University.  When not building powerful marketing strategies, Jennifer enjoys traveling and spending time with her two active young boys who keep her on the go. Follow her @jenbenburns

Allison EngelPanelist

Director, Women’s Market Strategy

Northwestern Mutual

Allison Engel is the Director of Women’s Market Strategy at Northwestern Mutual.  She has over 15 years of work experience to the table including almost a decade in media sales and strategy and operations experience for various startups, including a Fintech company out of Austin.  Prior to Northwestern Mutual, Allison was in a Global Marketing and Communications role at Dell where she helped to build and lead the Dell for Entrepreneurs initiative which she worked with high growth startups and the entrepreneur community in the US and Europe.  She has a BS in Marketing and a BS in Management from Arizona State University.  Currently, she is a mentor for the Cherie Blair Foundation and mentors women around the global on sustainable and growth business practices and is an active member of GAMA, WIFS, LIMRA and locally TEMPO Milwaukee and the Women’s Affinity Alliance.  This Los Angeles native, relocated with her husband and daughter from Austin, Texas to Milwaukee last year and in her spare time enjoys spending time with friends and family, working out and exploring their new surroundings in Wisconsin.

Amanda SuchardaPanelist

Senior Marketing Specialist, AVP


As a marketing consultant for PWM offices located in the western United States, Amanda helps Baird advisors and teams build, brand and market their practices. She specializes in identifying and executing strategies that support their marketing initiatives and grow their business. She specializes in identifying appropriate strategies and designing plans to support their marketing initiatives and grow their business. In addition, she manages the marketing campaign for PWM’s national recruiting activities and works with supports Branch Managers’ to support their local recruiting efforts. Amanda also works closely with the Baird Women Advisors and manages Baird’s female-focused sponsorship and advertising efforts.  Prior to joining Baird, Amanda spent seven years managing Marquette University Athletics’ Corporate Partnerships for Nelligan Sports Marketing, where she developed integrated marketing programs for a wide variety of local, regional and national companies. She earned her MBA from Marquette University and holds FINRA Series 7 and 66 licenses.  Amanda is a board member of the Casa Romero Renewal Center. She is also an avid fan of Marquette University athletics and is a board member of the MU Track Club and the MClub.

Holly McCallModerator

Executive Media Professional


Holly is a proven industry leader and partner for clients, agencies, and colleagues to rely on for thought leadership in media. Her expertise includes creating/aligning with content, developing tactics to meet specific objectives, analyzing data to inform campaigns in real time, and applying research to drive insight. She has led and developed sales teams, inspired excitement and collaboration across colleagues, and established lifelong relationships with customers. She has a proven track record of success with client partners and exceeded revenue goals.


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April 23, 08:30AM CDT
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Northwestern Mutual, 720 E Wisconsin Ave, Milwaukee
  • No refunds after April 18.