Webinar: "Financial Marketing’s Future in a Post-Pandemic World"
The FCS Young Members Circle (YMC) continues our three-part virtual event series called "Your Future At Work." In collaboration with exclusive programming partner Forbes, YMC is presenting panel discussions on key topics top of mind for young professionals today: Diversity, the Post-Pandemic Workplace, and Careers.
2020 has undoubtedly caused unprecedented changes to consumer behavior, work culture and the marketing landscape. As marketers, we are now presented with new and nuanced challenges, and find ourselves asking, “How will the ways in which we work, where we work, and how we work continue to manifest and evolve”?
The second event in the series, Financial Marketing’s Future in a Post-Pandemic World, will explore the shifts marketers have made to reach consumers during a global crisis. The conversation will address how to decipher between the long-term marketing strategies that are here to stay and the short-term tactics that will be left behind.
Moderated by Sadé Muhammad, Director of Representation & Inclusion Partnerships, Forbes, the panel will include:
- Leonor Palao, VP, Brand, J.P Morgan Asset Management
- Vanessa Romann, Chief Growth Officer & Managing Director, Havas
- Luigi Laredo, Director of Digital Marketing, Royce Investment Partners
Paul Reiss, Group Vice President, Strategic Partnerships & Licensing, Forbes, will offer opening remarks.
While the content for this series has been designed with our young professional audience in mind, all FCS members and our industry colleagues are welcome to register for these free events.
Leonor Palao is VP, Brand at J.P Morgan Asset Management, which she joined in 2020.
Chief Growth Officer & Managing Director
Vanessa has an insatiable curiosity for understanding human behavior, always using data and insight as a force and a differentiator for business growth. She has worked with 20+ blue-chip clients and agencies during times of massive transformation in their lifecycles. Her experience is heavily grounded in financial services, and also includes CPG, technology, and wellness. Throughout her career, Vanessa has been powerfully spearheading deep strategic partnerships, getting into the trenches on client businesses, and being a true advocate for success. She is endlessly resourceful, creates fast-and-successful problem-solving solutions, and develops a brand-to-demand approaches to communications across end-to-end customer experience. At Havas, Vanessa scales and activates the network capabilities, and specifically tailors them to achieve clients’ needs. She’s helped create seamless campaigns that deeply, inclusively, and meaningfully connect with people. She is always in-tune and adaptive to new market dynamics, and that can be relentlessly measured for optimization across the full journey from brand to consideration, acquisition to loyalty. She lives in New York with her husband and two small kids Reed and Evie. She loves to dance, write, and homeschool (just kidding). She is always available to work through problems on the spot.
Director of Digital Marketing
Luigi Laredo is the Director of Digital Marketing for Royce Investment Partners, which he joined in 2018.
Director, Representation & Inclusion Partnerships
Sadé Muhammad is Forbes’ Director of the Representation & Inclusion Partnerships and leads the Representation & Inclusion Practice, a practice she developed in January 2020. The practice is designed to unite marketers with leading voices to challenge existing systems and processes. In September 2020, she was awarded the International Media News Association’s 30 Under 30 Award for achievement in Advertising.
Exclusive Programming Partner:Forbes