The FCS Young Members Circle (YMC) kicks off 2022 with a free virtual event featuring a panel discussion on "The New Era of Social Media" on Tuesday, February 1, beginning at 12:00pm ET.
As the COVID-19 pandemic forced the world into our homes, we found ourselves in front of digital screens perhaps more than ever. To keep ourselves and our social networks entertained, everyone learned to become a content creator from their home office (also known as their bedroom, kitchen, living room, or basement). This shift had a ripple effect across industries and reached the financial services world in new and unexpected ways.
We will curate a panel of experts to hear firsthand how the social media landscape has evolved due to the pandemic, how financial brands are using new content sharing techniques to connect to their target, and a look ahead at trends for 2022 and beyond.
Join us as we hear from:
- Cordy Elkins, Global Head of Social Media, State Street Global Advisors
- Lindsay Callahan, Social Media Lead, MFS Investment Management
- Bret Clancy, Director of Social Media, Fidelity Investments
The panel will be moderated by Vivian Tu, Senior Account Executive, Client Partnerships at BuzzFeed -- and the powerhouse behind "Your Rich BFF" on TikTok.
This free event is open to all FCS and YMC members as well as our industry colleagues. Registration is required.
Special thanks to BuzzFeed for their support of this event as our presenting sponsor.
Global Head of Social Media
Cordy Elkins is the Global Head of Social Media at SSGA, where she leads social media marketing strategy and execution for all brand channels across institutional and SPDR ETF business lines. She joined the firm in 2018.
Social Media Lead
Lindsay Callahan is the Social Media Lead at MFS Investment Management, which she joined in 2012. At MFS she inspires investment journeys through social media as the lead of both the corporate social marketing program and the employee social programs. She is passionate about helping brands, teams, and individuals harness the power of social media to build and strengthen relationships. Lindsay studied Political Science at Louisiana State University, enjoys traveling, cheering on local sports teams, and volunteering within her community.
Director, Social Media
Bret Clancy is Director of Social Media at Fidelity Investments. He developed Fidelity’s flagship Instagram strategy and focuses on a variety of emerging social channels targeting Next Generation investors. He also runs @bretclancy, a Boston-based Instagram handle with 36,000+ followers. Prior to joining Fidelity in 2015, Bret held advertising and media roles at Staples, Inc. and Citizens Bank.
Senior Account Executive, Client Partnerships
Vivian Tu is a BuzzFeed Strategy Partner & TikToker. A University of Chicago alumna, she is also an ex-Wall Street Trader. Vivian has always had a passion for financial literacy and helping others feel empowered to make strong financial decisions in their own lives. At the turn of the year, this manifested as a TikTok channel that was originally only meant to help her friends, but has now grown into the digital social media brand - Your Rich BFF. She loves to discuss saving money, investing, retirement, and lifehacks. In her free time, she loves a good Soulcycle class, Scarr's pizza, and looking at homes she can't afford on Zillow.