The FCS Young Members Circle will stage its first virtual event with a panel discussion on "Navigating Times of Crisis." For many in the YMC, the current market downturn has been a jarring shift from the economic stability and bull market of the past decade. In this webinar, we’ll ask seasoned financial services marketers to share lessons they learned during the Great Recession and how they’re able to bring those lessons to bear on the current climate.
The panel discussion, hosted in partnership with The Balance and Investopedia, will feature a conversation with Jaime Kalfus, Head of Global Brand Development and Engagement, PGIM, and Dana Caragine, Senior Marketing Manager, Wilmington Trust. The moderator will be Caleb Silver, Editor in Chief, Investopedia. Dotdash President Jon Roberts will offer opening remarks at the top of the program.
Head of Global Brand Development and Engagement
Jaime is the head of global branding at PGIM (the asset manager of Prudential Financial). In this role, she leads brand positioning, messaging architecture and activation strategy. Having joined the company last December, her focus has been mainly on helping the company respond to the pandemic that shook the world and the volatility that shook the market. Prior to PGIM, Jaime spent time at J.P. Morgan Asset Management where she launched their first ever globally unified brand communications platform. She spent most of her career at Advertising Agencies in brand strategy working on everything from toothpaste to technology to travel accounts. Jaime lives on the upper west side with her husband, son and dog. All of whom are looking forward to the return of live sports!
Senior Marketing Manager
Dana Caragine is a Senior Marketing Manager at Wilmington Trust, which she joined in 2018.
Editor in Chief
Caleb Silver has been the Editor in Chief of Investopedia since 2016. He is an award-winning media executive with more than 20 years of experience in business news, digital publishing and documentaries. Prior to joining Investopedia, Caleb was the Director of Business News for CNN and worked for the network for ten years in a variety of executive and management roles including the Executive Producer for CNNMoney.com, where he helped launch the CNNMoney Video Network.
Exclusive Programming Partner:The Balance
Exclusive Programming Partner:Investopedia