27th Annual FCS Portfolio Awards recognizes creative excellence in financial marketing and communications with new categories and expanded eligibility for 2020’s competition.
CALL FOR ENTRIES now open
Deadline: FEBRUARY 26, 2021 [FIRM, NO EXTENSIONS]
To enter, click here.
Curious about last year's winners? Winners Journal from FCS Portfolio Awards 9/2/20
In our 27th annual competition, the FCS is proud to continue to recognize the great and iconic financial services marketing and communications work created in our industry. To honor the best work from 2020, we are excited to add new categories, expand several existing categories, and open the competition's eligibility to include financial industry players.
Expanded Eligibility: Financial Industry
In addition to all financial institutions, we now welcome entries from companies who specialize in or serve the financial marketing industry. These ‘Financial Industry’ partners include associations, agencies, fintech firms, and media companies. Whenever their target audience is financially focused – whether it’s a financial institution, their employees or their end clients – our financial industry partners can enter Portfolio in the hope of winning for their marketing and comms work. So eligibility now covers every type of agency – advertising, communications, digital, marketing, research, PR, media – all fintech companies, professional associations, as well as media companies – as long as they're dedicated to the financial services industry or their submission is 100% focused on finserv.
New Grouping: Employee Communications
It’s been a long time coming for Portfolio to finally recognize the important creative work done inside financial institutions for their internal audience. We’ve opened up 9 specific categories for employee comms execution, plus you can enter the Integrated category to combine up to 3 projects. We’re also recognizing Recruiting Campaigns as a particularly important initiative the marketers undertake for their firms. [Note: the Employee Communications grouping is not open to Financial Industry entrants.]
New Categories: Media Strategy
By popular demand, we’ve added Media Strategy to Portfolio, in recognition of the creativity required to align the business objectives with the marketing strategy/planning of a given advertising campaign. Entrants can win for Traditional or Programmatic Planning, and we’ll be recognizing Media Strategy Innovation as well.
The following categories have been expanded to level the competitive planning field and to be more reflective of the skill specialization for each new sub-category. Visual Identity will honor both Logos and Identity Systems. Event Marketing will separately honor Sponsorship Marketing. The Audio category has been split to ensure Audio Advertising and Audio content are competing separately. Branded Content (which specifically covers work created by Financial Institutions in partnership with Media Companies) will separately honor Copy & Design; Audio; Video; Event, and Integrated, depending on the media executed.
ENTER PORTFOLIO 27
If your work drove significant impact for your company or client, we invite you to enter the competition for the 27th Annual FCS Portfolio Awards. Portfolio celebrates the best in the fields of Branding & Advertising, Digital Media, External & Employee Communications, Event Marketing, Public Relations, Branded Content, and Media Strategy.
Gold, Silver and Bronze trophies will be awarded in each category under Corporate Image, B2B, Consumer Retail, and Employee Communications, with Best In Show trophies for those groups plus Multicultural and Corporate Social Responsibility.
The Judges’ Choice Award is bestowed on the best overall entry.
Award categories include:
Branding & Advertising
- Audio Advertising
- Direct Mail
- Display / Rich Media
- Social Media: Paid Advertising
- Visual Identity (Logo; Identity System)
- Social Media: Organic
- Collateral (Annual Reports; Digital Collateral; Print Collateral)
Event Marketing (Event Marketing; Sponsorship Marketing)
- Planning (Traditional; Programmatic)
- Apps and Tools
- Web Video
Branded Content (Copy & Design; Audio; Video; Event; Integrated)
- Intranet (Internal Website / Employee Portal)
- Visual Identity
- Recruiting Campaign
DEADLINE: FEBRUARY 26. FIRM / NO EXTENSIONS
All entries are $395 each.
$20 discount per entry for current Corporate Members
(To confirm your company’s membership, email FCS Admin Coordinator Vanessa Sandri.)
Entries fees must be received on or before March 19, 2021, 3:00pm or entries will be disqualified.
All entries, submissions, payment and judging will be conducted online.
To enter, please go to our dedicated FCS Portfolio Awards site. (You must create a unique registration password for this website; it is not tied to the FCS website or linked to your membership password.)
Finalists will be notified by email beginning the week of March 29. Finalist company names will be posted to this web page on or about March 29. Non-finalists will not be contacted.
Winners will be announced at the 27th Annual FCS Portfolio Awards Ceremony, the date of which is expected to be announced in April. If pandemic protocols allow for in-person events, we will stage an exciting gala in New York City in the second half of 2021. Otherwise we will present the awards during a dynamic virtual event as we did in 2020.
For more info regarding any aspect of Portfolio, please email FCS CEO Kevin Windorf.
To discuss sponsorship opportunities for the FCS Portfolio Awards Ceremony, please contact FCS CEO Kevin Windorf.
As many as 50 senior marketing and creative executives from financial services firms and agencies are being recruited to serve on this year's judging panel. Judging takes place in March. To nominate a judge or for more information on the judging process, please contact Portfolio Judging Chair Tom Jago.
Gold, Silver, and Bronze trophies may be awarded in each category. Best In Show trophies will be awarded to the highest scoring entries within each Group [Corporate Image, B2B, Consumer Retail, Employee Communications]; entries from across all categories, designated as either Multicultural or Corporate Social Responsibility, are eligible for a Best In Show award, respectively.
The judging panel will honor their top overall favorite with our Judges' Choice Award.
Agencies Of Record
The creative agency of record for FCS Portfolio Awards 2021 is Living, charged with all creative, ranging from graphics and online/print advertising to the awards journal.
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