On April 20th, the FCS CMO luncheon series in New York featured David May, Corporate CMO of AIG. A longstanding friend to the FCS, David was also a featured guest at January's FCS Race for Kids, participating in a one-on-one interview with FCS CEO Kevin Windorf.
At the luncheon, held at the New York Yacht Club, a rapt audience listened as David candidly discussed the marketing challenges facing an insurance company like AIG that produces an impressive amount of branded content for its various stakeholders, from instititutional investors to intermediaries to end consumers.
David shared the positive results of AIG's initiative to deconstruct the traditional white paper and repurpose the content into shorter, more engaging online articles, infographics and videos, all for digital distribution.
Our thanks to Herring Media Group for sponsoring the event.