Content Marketing Campaigns Measured & Evaluated

Throughout 2017, we looked at Content Marketing. Our November 9th event in our breakfast series focused on Measurement and Evaluation. The goal of our panel discussion was to reveal what data matter for the key to the success of Content Marketing.

Our panelists included:

  • Thierry Cornet, VP, Integrated Marketing – Media & Paid Social SME, Wells Fargo
  • Lara Vandenberg, VP of Communications, Knotch
  • Darrell Jursa, Managing Director, SVP, Commerce & Content, Resolution Media (Omnicom Media Group)

The discussion was moderated by Ann Marinovich,SVP, Content Partnerships & Strategy, Forbes.

Our panelists discussed how actionable insights gleaned from data help content marketers achieve their goals and improve the customer experience.