Social Media: Science Not Just Art

FCS West staged a free "cocktails with content" reception will be held at Bloomberg L.P. San Francisco on the evening of May 17th.

The topic was "The Science of Social: How Decision Makers Use Digital Media." The interactive research presentation was headlined by Daniel Rothman, Director of Commercial Insights, Financial Times and FCS Board Director.

Daniel discussed the FT's recent research on social media and information consumption habits of senior business decision makers across the Americas, UK/Europe, and Asia/Pacific. Topics covered by the research included:

  • Most influential social media networks
  • Consumption by device, location, and daypart
  • Factors influencing video viewing
  • Most trusted sources of information

Our thanks to Bloomberg L.P. San Francisco for hosting the event, and to our full year sponsors:

  • Bloomberg Media
  • Forbes
  • Reuters
  • Seeking Alpha
  • Yahoo