The State of Custom Content

FCS Chicago hosted a sold-out luncheon on June 21st at the Union League Club of Chicago that featured a dynamic panel discussion on the impactful burgeoning of custom content in the field of financial marketing.

A highlight of the event was the opening presentation by Scott Wentworth, Founder & Head Writer, Wentworth Financial Communications. After the event, Scott compiled several points from his talk in a free downloadable e-book, 5 Keys to Maximizing Your Financial Content ROI.  His comments are designed to help marketers refine the ways they can create investment-grade content. We invite you to download his e-book here.

Our thanks to the luncheon's panelists:

  • Jennifer Larson, VP, Director, Global Brand Management & Governance, BMO Financial Group
  • Tara Giuliano, Global Head of Institutional Marketing, UBS Asset Management
  • Lindy Hood, SVP, Head of Marketing, Zurich North America
  • Erin Vogel, SVP, Creative Strategist, Brand Content, Mediavest | Spark

and our moderator Josh Quittner, Editorial Director, Flipboard, for making it a truly outstanding event.

As our FCS Chicago chapter continues to grow in both the size of our membership and in the number of events on our calendar, we invited you to get involved.  Please email either Rachel O'Block, head of the Chicago steering committee, or FCS CEO Kevin Windorf.