BNY is seeking a future team member for the role of Senior Vice President of Go-to-Market Messaging, Positioning and Thought to join our Market and Wealth Services marketing team. This role is located in New York, NY/ Jersey City, NJ – Hybrid.

In this role, you’ll make an impact in the following ways: 

• Build and lead a high-performing team providing mentorship, guidance, and professional development opportunities. Foster a culture of innovation, collaboration, and continuous improvement, leveraging deep expertise in financial services and fintech to drive excellence in brand messaging execution.
• Lead the development of strategic messaging frameworks that articulate a new narrative for BNY Pershing along with value propositions, and key messages to diverse audiences with varying needs. Collaborate with cross-functional teams to ensure messaging alignment and effectiveness across all marketing channels and campaigns.
• Spearhead the development and execution of comprehensive strategies that align with BNY Pershing’s business objectives and market dynamics within the financial services industry. Collaborate with the BNY Brand team to define hierarchy, including platform brands and product brands, to ensure consistency and coherence across all BNY touchpoints and audience segments.
• Establish messaging pillars and thought leadership topics to support the annual marketing and communications plan. Collaborate with industry organizations to amplify BNY Pershing SMEs and capture research to support thought leadership topics focused on advisor and firm growth. 
• Collaborate with the heads of organic growth, lead generation and event programming to develop integrated campaign strategies and channel event plans that leverage compelling messaging to drive engagement, conversion, and brand loyalty. Partner with marketing team members to optimize messaging effectiveness across digital, traditional, and emerging channels.
• Conduct competitive analysis and research customer insights within financial services and fintech to inform brand strategies, messaging frameworks, and positioning decisions. Stay abreast of industry trends and best practices to continuously evolve ‘s brand strategy and messaging approach.
• Collaborate closely with internal stakeholders, including marketing, communications, product management, sales, and executive leadership, to align messaging efforts with business priorities and objectives within the financial services and fintech landscape. Serve as a strategic advisor on brand strategy and messaging matters, driving consensus and buy-in across the organization.

FOR FULL DETAILS and TO APPLY, see JOB DESCRIPTION.