Associate Director, Planning


Company Description

Carat is the world’s first media agency and privileged to work with some of the most storied brands in the world. Most recently named a leader amongst global media agencies by Forrester, Carat is ranked the #1 media agency in the world. With over 12,000 experts in over 100 countries. Carat is a dentsu company and provides an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences.

Job Description

*This client is based in NYC, we are open to non local candidates. However, candidates in the NY-Tri-State area are preferred*

Carat’s Planning Team in New York, is looking to add an Associate Director, Planning to their team. You will set the working style for the group, lead the strategic direction, and be a marketing partner for the clients. You will be an expert on the clients’ business and a leader on the business with the clients and within the agency.

Reporting to the SVP, Planning, you will oversee media plan output timelines, accuracy, and overall excellence, facilitate the collection and evaluation of syndicated consumer and media usage information and play a contributing role in the creation of the communications plans. You will be managing a planning team reporting into you as well as an extended team across all disciplines focused on digital media, analytics and insights team. You will be the main 1 to 1 with the key clients in terms of relationship managing, key media deliverables, overseeing timelines, and making sure media goes live successfully.

You will be the comprehensive specialist in existing and latest media opportunities that would be relevant to client. Your goal is to make sure our key processes are implemented, working smoothly and bringing about new and innovate media to help push our clients/team forward in the media landscape.


  • Bachelor’s Degree
  • 5+ years of communications/media planning experience required
  • 3+ years of large media agency experience required
  • Experience managing a team of planners and supervisors required
  • Knowledge of digital media required
  • Knowledge of main implementation and valuation techniques and sources: reach curve updates, Budget Tracking tools, windows of change, schedules, actualizations, econometric and brand measurement tools (MMM, METT, Equity Scan).

Additional Information

  • Generous paid holiday schedule
  • Flexible Working Options—WFH, visit office if that’s your preference
  • Comprehensive healthcare plans
  • 401(k) with employer match
  • Flexible time-off
  • 16 weeks paid parental leave

The anticipated salary range for this position is $68-$106k. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.  A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit  

Employees from diverse or underrepresented backgrounds encouraged to apply.


About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands – Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. 


Flexible/Remote Option; New York