Channel Enablement and Associate Readiness Lead

Responsibilities

Drive associate engagement & adoption of key Global CX initiatives and capabilities
Develop and project manage go to market programs for large cross channel/business initiatives
Launch preparedness and associate readiness, ensuring plan is in place for initiative adoption
Maximize the business value of the CX/digital solution post-launch by driving marketing, sales, adoption, usage, and engagement in conjunction with the LOB
Optimize our new operating model, leverage horizontal capabilities
Partner closely across the organization to serve as a valuable advisor to LOB
Develop close connectivity with sales enablement teams
Seamless execution and a focus on orchestration to drive engagement and adoption

Exhibit leadership in all forums.
Executive level B2B marketing and/or digital engagement knowledge and experience – planning, developing, implementing, and evaluating campaigns and programs. Includes messaging, press strategy, advertising, social opportunities, digital engagement, event & sponsorship strategy, thought leadership and employee awareness.
Understanding of the GCXO that they support – including knowledge of products, financials, regulatory impacts, revenue drivers, competition, and differentiators in the market.
Understanding of DD&M and LOB strategy to ensure digital and marketing strategy supports business and enterprise strategy.
Understand available insights on client segment and underlying client and prospect demographics, personas, buying behavior, communication routines, decision drivers and triggers, pressures, opportunities, growth potential.
Able to communicate marketing strategies and plans consistently and appropriately to various levels of organization.
Able to influence others to be engaged in planning and supporting programs.
Able to thrive in a matrixed organization.

1st shift (United States of America)