Channel Enablement and Associate Readiness Lead

Bank of America


  • Drive associate engagement & adoption of key Global CX initiatives and capabilities
  • Develop and project manage go to market programs for large cross channel/business initiatives
  • Launch preparedness and associate readiness, ensuring plan is in place for initiative adoption
  • Maximize the business value of the CX/digital solution post-launch by driving marketing, sales, adoption, usage, and engagement in conjunction with the LOB
  • Optimize our new operating model, leverage horizontal capabilities
  • Partner closely across the organization to serve as a valuable advisor to LOB
  • Develop close connectivity with sales enablement teams
  • Seamless execution and a focus on orchestration to drive engagement and adoption

Required Skills

  • Exhibit leadership in all forums.
  • Executive level B2B marketing and/or digital engagement knowledge and experience – planning, developing, implementing, and evaluating campaigns and programs. Includes messaging, press strategy, advertising, social opportunities, digital engagement, event & sponsorship strategy, thought leadership and employee awareness.
  • Understanding of the GCXO that they support – including knowledge of products, financials, regulatory impacts, revenue drivers, competition, and differentiators in the market.
  • Understanding of DD&M and LOB strategy to ensure digital and marketing strategy supports business and enterprise strategy. 
  • Understand available insights on client segment and underlying client and prospect demographics, personas, buying behavior, communication routines, decision drivers and triggers, pressures, opportunities, growth potential.
  • Able to communicate marketing strategies and plans consistently and appropriately to various levels of organization.
  • Able to influence others to be engaged in planning and supporting programs.
  • Able to thrive in a matrixed organization.


1st shift (United States of America)

Hours Per Week


Bank of America

New York; Chicago