BackBay Communications: Account Manager – Financial Services PR

BackBay Communications, a financial services-focused public relations and integrated marketing firm, is seeking an Account Manager for a full-time position in our London office to work with financial services companies including asset management, private equity and financial technology clients. We are looking for an experienced PR agency professional with strong media relations skills and good relationships with the national and business and financial services trade media.

We seek a proactive, creative, self-starting team player who enjoys developing story angles, writing, and pitching the media. We are looking for a results-oriented individual with an entrepreneurial spirit, a desire to learn and succeed.

Key Responsibilities

  • Develop and nurture relationships with media and other influencers
  • Pitch client news to financial services and business media
  • Pitch client executives as thought leaders on industry trends
  • Implement creative and effective integrated, content-driven communications programs for multiple clients
  • Draft news releases and social media posts
  • Help manage client accounts
  • Support new business activity
  • Actively monitor print and online news, blogs and social media to identify trends and client opportunities

Key skills

  • Well organised, motivated, focused and results-orientated
  • Proactive, smart, professional, knowledgeable about business and economic news
  • Understanding of traditional and digital media
  • Social media campaign management
  • Proven success and record in a media-facing role
  • Strong business and financial media contacts
  • New business experience
  • Excellent writing skills
  • Strategic thinker with initiative to make things happen
  • Proven client management expertise


  • Bachelor’s degree
  • Minimum three years of PR agency experience, preferably in the financial services industry
  • Demonstrated writing, editing/proofreading and verbal/presentation skills
  • Demonstrated ability to manage effective media relations and social media programmes
  • Demonstrated project management skills with ability to juggle competing assignments, meet deadlines, be proactive, own initiatives and be successful
  • Ability to work independently and with a small team

Company Description

BackBay Communications is a public relations and integrated marketing firm focused on the financial services sectors, including fintech, private equity and investment management. BackBay is highly regarded for its thought leadership initiatives and relationships with the major business and financial media. With offices in Boston and London, BackBay serves companies across the United States and Europe, and elsewhere through strategic partnerships. BackBay offers a competitive salary, full benefits package, great work environment and opportunity for advancement. Please send a cover letter and resume to [email protected] with the subject line: Account Manager London.

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  • Good starting salary
  • Casual dress code and unstuffy culture
  • Entrepreneurial environment with new business incentives
  • Pension scheme with employer contributions
  • 25 days annual leave