Charlotte, North Carolina; New York, New York

Bank of America: Sustainable Finance Program Coordinator

Job Description:

  • Project management for large/complex projects across sustainable finance
  • Acts as point of integration, for Sustainable Finance and ESG CXO 
  • Gathers and understands key learnings/metrics to optimize programs and suggest strategies for future programs 
  • Develops and deploys key content programs across countries, segments, channels and lines of business to maximize impact 
  • Orchestrates and executes plan for content across channels (authenticated and unauthenticated, direct-to-client and through relationship managers) 
  • Gains the enrollment of marketing partners on content programs that have broad appeal across global businesses and institutions 
  • Supports client engagement through key partnerships and sponsorships 
  • Uses data and works with line of business and agency partners to assess content performance to optimize 
  • Manages logistics (MAP, compliance, production) for CLOB sharing of thought leadership, including private wealth and other segments.

Required Skills:

  • B2B marketing and/or digital engagement knowledge and experience - planning, developing, implementing, and evaluating campaigns and programs.  Includes messaging, press strategy, advertising, social opportunities, digital engagement, event & sponsorship strategy, thought leadership and employee awareness.
  • Understanding of ESG - including knowledge of products, financials, regulatory impacts, revenue drivers, competition, and differentiators in the market. 
  • Understanding of DD&M and LOB strategy to ensure digital and marketing strategy supports business and enterprise strategy.  
  • Understand available insights on client segment and underlying client and prospect demographics, personals, buying behavior, communication routines, decision drivers and triggers, pressures, opportunities, growth potential. 
  • Able to communicate marketing strategies and plans consistently and appropriately to various levels of organization. 
  • Able to influence others to be engaged in planning and supporting  programs.