Bank of America: Sustainable Finance Program Coordinator
Project management for large/complex projects across sustainable finance
Acts as point of integration, for Sustainable Finance and ESG CXO
Gathers and understands key learnings/metrics to optimize programs and suggest strategies for future programs
Develops and deploys key content programs across countries, segments, channels and lines of business to maximize impact
Orchestrates and executes plan for content across channels (authenticated and unauthenticated, direct-to-client and through relationship managers)
Gains the enrollment of marketing partners on content programs that have broad appeal across global businesses and institutions
Supports client engagement through key partnerships and sponsorships
Uses data and works with line of business and agency partners to assess content performance to optimize
Manages logistics (MAP, compliance, production) for CLOB sharing of thought leadership, including private wealth and other segments.
B2B marketing and/or digital engagement knowledge and experience - planning, developing, implementing, and evaluating campaigns and programs. Includes messaging, press strategy, advertising, social opportunities, digital engagement, event & sponsorship strategy, thought leadership and employee awareness.
Understanding of ESG - including knowledge of products, financials, regulatory impacts, revenue drivers, competition, and differentiators in the market.
Understanding of DD&M and LOB strategy to ensure digital and marketing strategy supports business and enterprise strategy.
Understand available insights on client segment and underlying client and prospect demographics, personals, buying behavior, communication routines, decision drivers and triggers, pressures, opportunities, growth potential.
Able to communicate marketing strategies and plans consistently and appropriately to various levels of organization.
Able to influence others to be engaged in planning and supporting programs.