Boston

Fundamental Media: Media Planner/Buyer

Fundamental Media is looking for media/planner buyers to join our growing team in Boston.

You will have a mimimum of 2 years planning/buying experience agency side, or other relevant advertising experience.

Focusing on the financial and education sectors, Fundamental Media is a global media agency with offices in Boston, London, Hong Kong, Singapore and Sydney.

We partner with global leaders within this niche industry and offer strategic planning to a number of blue chip clients.

Over the last 18 years, our vision was to become a leading specialist and we have achieved this through a combination of contemporary and innovative proprietary technologies; Fundamental Research, Fundamental Monitor, Fundamental Intelligence, Fundamental Exchange as well as expert local knowledge with a global reach and most importantly, our people.

We're looking for a dynamic, creative thinking candidates, who have a passion for all things media. The successful candidates will be responsible for researching, planning, developing, buying and optimizing media plans for our clients, working alongside a wider team.

Overview

The successful applicant will use both in-house and external research to identify the best mix of media channels to deliver an impactful advertising message to a clients’ target audience.

You will support the wider planning and buying team and also have direct responsibility for negotiating and buying media space.

Core Responsibilities

  • Implementation of integrated advertising campaigns (all media, online and offline).
  • Analyze campaign data and implement timely optimizations.
  • Analyzing and researching the target audience’s character, purchasing and media habits.
  • Attending client meetings to understand their advertising strategy and target audience.
  • Supporting the team to plan and buy relevant media and present media proposals, including timings and cost breakdown.
  • Work with and maintain relationships with industry partners such as clients, publishers, media vendors and creative agencies.
  • Obtaining the best advertising rates that fit with the agreed media strategy.
  • Advising the creative teams and clients about the most effective combination of media.
  • Prepare competitive data overview, analysis and presentation.
  • Monitoring and updating clients on the effectiveness of campaigns.
  • Routine administrative and paper work.

Skills and personal qualities

  • Ability to understand and interpret research data.
  • An interest and passion in analyzing your campaigns and pushing for best outcome.
  • Proficiency in all forms of traditional media, a deep expertise in digital media is a plus.
  • Aware of media trends and a flair for business and commerce.
  • Resourceful and creative, able to recognise good media opportunities and the ability to develop new ideas/concepts.
  • Excellent negotiator and good interpersonal skills. Persuasive and diplomatic.
  • Able to work alongside a range of people and as an integral part of a team.
  • Good presenter with good written and spoken communication skills.
  • Computer literate (Microsoft Office Suite - Word, Excel, Outlook, Powerpoint).
  • Able to perform in a very fast-paced environment and concurrently manage multiple projects/deadlines.
  • Confident talking on the telephone and face-to-face.

Experience

Minimum 2 years of media planning and buying and/or relevant advertising industry experience is desired, candidates with a relevant degree and internships will also be considered.

What’s on offer

  • A competitive salary and bonus structure
  • 401k
  • Healthcare coverage, including life cover
  • Paid holiday package, increasing with tenure
  • The opportunity to fast track your career. We believe in recognition, reward and progression – partnered with the appropriate training and support.
  • A dynamic place to work in a contemporary, team focussed and forward-thinking company

APPLY

If this sounds like your next challenge, then please get in touch. Send your CV and cover letter (describing why you would be perfect for this role) to [email protected].

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.