White Space Helps to Differentiate BNY Mellon Wealth Management
The FCS monthly CMO luncheon series in New York welcomed Jill Kremins, the CMO of BNY Mellon Wealth Management. Jill traveled from her Boston headquarters to speak at the November 16th event at the New York Yacht Club. Her presentation was entitled "Finding The White Space."
Jill spoke about how the firm overcame the "sea of sameness" that challenges the wealth management category, by focusing on visual and verbal messaging that would help BNY Mellon stand apart -- and above -- the competitions.
In 2016, Family Wealth Report named BNY Mellon "the top U.S. private bank."