FCS Charlotte Gets Clarity on Transparency in Digital Advertising

FCS Charlotte closed out 2017 with a timely luncheon discussion on "Seeking Transparency in the Digital World."  The November 29th luncheon at the Foundation for the Carolinas brought togehter an audience of marketers eager to learn more about the topical issues surrounding online advertising, the metrics that prove its value as well as the fraud that threatens the category.

The event opened with a dynamic one-on-one interview with Will Luttrell, Founder/CEO, Amino Payments, a pioneer in the fields of Supply Chain Transparency, Ad Verification, and Media Valuation.  Will was peppered by insightful questions from the FCS Charlotte President Toby Hudson of Business Insider.  The audience was also fully engaged with their own questions.

Following the event, Will sent the FCS a note about a subsequent article he wrote for Venture Beat.

It was my pleasure to speak with you a few weeks ago about transparency in the media supply chain. From the many LinkedIn notes I've received since, I feel a pent-up demand for actionable steps marketers can make to improve the programmatic black box. That is why I recently responded to the discovery of the largest bot network yet and directly addressed what brands need to do to avoid throwing money at bots and thieves. I hope this helps you create a realistic media plan for the new year that won't have half its budget wasted through spoofing and middlemen. 

For more information, we invite you to watch Will's 2-minute video: Blockchain for Online Advertising.

At our luncheon, a panel of marketing experts delved deeper into the topic with real-life day-to-day experiences, both positive and negative, about their need for greater transparency throughout the digital advertising process.  Panelists included:

  • Terri Schriver, SVP, Enterprise Media, Bank of America
  • David Zamorski, VP, Digital Strategy Manager, BB&T
  • Jana Meron, VP of Programmatic & Data Strategy, Business Insider
  • Robert Berini, Managing Director, Deloitte

The panel discussion was moderated by Michael Schinelli, Chief Marketing Officer, UNC Kenan-Flagler Business School.

The event was sponsored by The Business Journals, Quartz, The Plain Language Group, and The Washington Post.

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