E*TRADE, New York Life and SSGA Named to Shortlist for the 2020 FCS Financial Marketer of the Year

On November 11, 2020, the FCS announced the shortlist of finalists for the 2020 FCS Financial Marketer of the Year Award (FMY).  Listed alphabetically by company, they are:

  • Andrea Zaretsky, Chief Marketing Officer, E*TRADE Financial
  • David Williams, Head of Advertising, Sponsorships and Creative Services, New York Life
  • John Brockelman, Global Head of Brand Marketing & Communications, State Street Global Advisors

FMY recognizes innovation, creativity and impact in the financial services marketplace, and rewards the brand and the marketing leader responsible. Trophies for the winner and runners-up will be presented at a virtual award ceremony on December 9th at 5:30pm ET.

EVENT INFORMATION AND REGISTRATION

Reviewing a record number of nominations, our judging panel considered entries, which represented an array of brands -- from asset managers and consumer bankers to fintech firms and insurance companies.  The final judging discussion was moderated by FCS Board Director Melissa Scauri of Morgan Stanley and Vice Chair Tom Jago. This year's judging panel included:

The Judging Panel for the 2020 FCS Financial Marketer of the Year Award included 16 senior executives from leading financial companies:

  • Kari Axberg, VP, Co-Head of Marketing, New York Life
  • John Brockelman, Senior Managing Director, Global Head of Brand Marketing & Communications, State Street Global Advisors
  • Jennifer Brockington, Senior Director, Advertising, Media, Content, Ally Financial
  • Deborah Bussiere, Global Chief Marketing Officer, Broadridge
  • Maureen Duff, Managing Director, Global Head of Marketing, Issuer Services, Pershing, Treasury Services, BNY Mellon
  • Jessica Fernandez, Head of WMI Segment Marketing, Invesco
  • Porter Gale, Chief Marketing Officer, U.S. Wealth Management, Personal Capital
  • Dipti Kachru, Chief Marketing Officer, U.S. Wealth Management, J.P. Morgan Chase
  • Elizabeth Kelley, Head of Segment Marketing, Fidelity Investments
  • Alison Lazzaro, VP, Head of Brand Marketing & Advertising, Prudential
  • Arianna Operto, SVP, Brand, Channel, Community and Field Marketing Strategy, TD Bank
  • Justin Poser, Director of Marketing -- Businesses, Digital, Direct and Content Marketing, M & T Bank
  • David Thuma, EVP, Chief Marketing Officer, PNC
  • Sylvia Toense, Head of Global Brand Marketing, T. Rowe Price
  • John von Brachel, SVP, Content Marketing Executive, Bank of America
  • Andrea Zaretsky, Chief Marketing Officer, E*TRADE Financial

Now in its 15th year, FMY has celebrated how great marketing and communications can advance a firm’s business objectives and elevate the standard for exceptional work in the marketplace.  Year after year, we've recognized the brands and the leaders who have stood out among the competition.

Past Winners

  • 2019  Ally Financial; Andrea Brimmer
  • 2018  E*TRADE; Lea Stendahl
  • 2017  Ally Financial; Andrea Brimmer
  • 2016  Prudential; Niharika Shah
  • 2015  Citi; Elyssa Gray
  • 2014  Edward Jones; Brad Iversen
  • 2013  TD Bank; Vinoo Vijay
  • 2012  Prudential; Colin McConnell
  • 2011  Liberty Mutual; Paul Alexander
  • 2010  MetLife; Beth Hirschhorn
  • 2009  Fidelity Investments; Jim Speros
  • 2008  E*TRADE; Nick Utton
  • 2007  Merrill Lynch Global Wealth Management; Rich Aneser
  • 2006  Smith Barney; Barbara Glasser

This year’s Financial Marketer of the Year Committee includes:

  • Tom Jago, The Ward Group
  • Melissa Scauri, Morgan Stanley
  • Nick Bernardo, The Washington Post
  • Nia Armstrong, Investing Media Solutions
  • Paul Leibowitz, Leibowitz Branding & Design
  • Vanessa Sandri, FCS
  • Kevin Windorf, FCS

Any questions about FMY or the virtual awards ceremony can be sent to [email protected].

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