Mastercard's "Priceless" and Schwab's "Talk To Chuck" to be Inducted in FCS Portfolio Hall of Fame
The FCS has launched the FCS Portfolio Awards Hall of Fame to recognize iconic work by FCS Portfolio winners from the competition’s storied past. The FCS is the only not-for-profit organization in the U.S. dedicated to financial marketing and communications, and its Hall of Fame is the industry’s first institution built to memorialize marketing campaigns.
Kevin Windorf, FCS CEO, said: “We have created an institution to celebrate the most impactful financial services marketing and communications from the past few decades and to inspire current and future creative professionals in our industry. We will be preserving the legacy of the greatest campaigns across disciplines, from advertising and PR, to digital and social media, to event marketing, brand content and more.”
The inaugural inductees include Mastercard’s “Priceless” campaign from 2003, which featured The Muppets, and Charles Schwab’s “Talk To Chuck” print campaign from 2006. The winners were chosen as the result of a national survey based on a dozen FCS Portfolio Award winners selected by the nominating committee.
Mastercard and Charles Schwab will be honored at the FCS Portfolio Awards Gala on May 9th at the Ziegfeld Ballroom in Manhattan, where more than 50 financial brands will win awards for the creative excellence of their 2018 marketing work.
About The 25th Anniversary FCS Portfolio Awards and Hall of Fame:
The FCS Portfolio Hall of Fame was created in 2019 with the 25th Anniversary of the FCS Portfolio Awards. The Hall of Fame will recognize iconic work from among Portfolio winners of the first 20 years of the prestigious competition.
The Portfolio Awards competition recognizes creative excellence in marketing communications work from financial companies, with Gold, Silver and Bronze trophies awarded for Advertising (Audio, Direct Mail, Out-of-Home, Print, Television); Digital Media (Apps/Tools, Digital Collateral, Display/Rich Media, Email, Mobile, Web Video, Web Sites); Social Media (Paid and Non-Paid); Branded Content; Integrated Marketing; Event Marketing; Public Relations; Print Collateral & Annual Reports; and Visual Identity. Winning entries were received from financial services providers, including investment firms, credit card companies, investment banks, brokerages and exchanges, insurance companies, mutual funds, ETFs, hedge funds, accounting firms, clearing corporations and commercial banks.