FCS Portfolio Awards Honor 2021’s Best in Financial Marketing and Communications

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NEW YORK (May 5, 2022) – Last night, more than 400 financial marketing professionals from over 80 companies gathered at the Ziegfeld Ballroom for the 28th Annual Financial Communications Society (FCS) Portfolio Awards. The black tie gala drew attendees excited to convene in-person to celebrate 2021’s most creative financial marketing and communications efforts.

The top prize, the Judges’ Choice Award, was won by Invesco QQQ’s “How Not To Suck At Money” integrated launch (agencies: LEO Learning, Preloaded, Grey New York, 160/90, Edelman, Crossmedia).  The work was selected by consensus from among the judging panel of 51 industry experts who each nominated their favorite from among a record-smashing 525 entries.

The “Best in Show” trophies* were won by:

BUSINESS TO BUSINESS

Invesco
Adler Branding and Marketing

Digital Collateral
DC Language Study - Watch Your Language

CONSUMER RETAIL

Ally
R/GA

Direct Mail: Campaign
Ally Invest ‘Cash That Grows’ Direct Mail Campaign

CORPORATE IMAGE

Ally
NeonxGLAAD, Audacy - Channel Q

Branded Content: Integrated
Changemakers

MULTICULTURAL 

Ally
NeonxGLAAD, Audacy - Channel Q

Branded Content: Integrated
Changemakers

CORPORATE SOCIAL RESPONSIBILITY

Citi
Publicis New York

Television: Single
STARE – Ntando

EMPLOYEE COMMUNICATIONS

Travelers
In-House

Video
Salesforce Forcecasts 2021

Bank of America nabbed the most trophies overall, with 24 (7 Gold, 11 Silver and 6 Bronze trophies), followed by both Invesco (20, including Judges’ Choice and 1 Best in Show) and Morgan Stanley (20, including 10 Golds – the most for any one company). However, if you add in E*TRADE’s 8 trophies, the new Morgan Stanley family of brands is well positioned to continue its recent dominance in the Portfolio Awards competition.

Other big winners were Ally (18 trophies, 3 Best in Show, 9 Golds), Prudential and PGIM (14 trophies combined), and State Street Global Advisors (11 trophies).

Another 26 firms were winners of multiple trophies, while 38 others received one each.

Download the full list of this year’s winners.

Winners are welcome to order additional copies of their trophies. Download the order form.

[Photo shows Invesco's Emily Pachuta (with trophy) and some of her team accepting the Judges' Choice award.)

 

The awards were presented by six financial marketing executives:

  • Jennifer Halloran, CMO, Head of Marketing & Brand, MassMutual
  • Jon Holding, Head of Brand, Content & ETF Marketing, Invesco, US
  • Dipti Kachru, Chief Marketing Officer, Broadridge
  • Rich Latour, Managing Director, Global Head of Content & Media, BlackRock
  • Justin Poser, EVP, Chief Marketing Officer, M&T Bank | Wilmington Trust
  • Joe Volpicelli, Vice President, Head of Creative, Prudential

FCS Board Director Krissie Hart, Reuters, served as the Awards program emcee. FCS 2022 Race for Kids donation of $50,000 was announced by FCS Board Chair Tim Hart, Ptarmigan Media. FCS CEO Kevin Windorf hosted the event.

Dotdash Meredith was the Gold sponsor of the Gala, with Fundamental Media as a Silver sponsor and The Wall Street Journal | Barron’s | MarketWatch also as a Silver sponsor. Reuters was the Bronze sponsor. Ptarmigan Media sponsored the Judges’ Choice Award and FOX Business sponsored the B2B Best in Show Award. The dinner was sponsored by LinkedIn.

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About the FCS Portfolio Awards

The Portfolio Awards competition recognizes creative excellence in marketing communications work from financial companies, with Gold, Silver and Bronze trophies awarded for Public Relations; Print & Digital Collateral; Annual Reports; Advertising in print, audio, television, out-of-home, direct mail, and multimedia; Digital Media including display/rich media, email, websites, web video, apps, and mobile; Social Media; Branded Content; External & Employee Communications; Events; and Visual Identity. Entries were received from financial services providers, including investment firms, credit card companies, investment banks, brokerages and exchanges, insurance companies, mutual funds, ETFs, hedge funds, accounting firms, clearing corporations and commercial banks. Competing separately for Portfolio Awards are “Financial Industry” participants, including agencies, media companies, and resource partners dedicated to financial services.

* Best in Show trophies are awarded based on the highest average scores of the FCS Portfolio Awards judging panel, which also awards the gold, silver and bronze awards in each category. This year’s panel comprised 51 senior executives from financial firms and communications agencies.

 

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