- State Street Global Advisors scores top prize and B2B Best in Show for its “MDY Mid-Cap Cup”
- Mizuho Americas nabs 2 Best in Show Awards, as MassMutual, American Century Investments, and UBS win one each
- Bank of America takes home 37 trophies
NEW YORK (May 3, 2024) – Last night, 525 financial marketing, communications and media professionals from more than 130 companies gathered at the Ziegfeld Ballroom for the 30th Annual Financial Communications Society (FCS) Portfolio Awards. At the black tie gala, the FCS inducted three campaigns into its Portfolio Hall of Fame, celebrated the first three graduates of its new Marketing Scholars program, and announced total charitable donations over the past 12 months exceeding $125,000.
From among the 272 award winning entries, the top prize, the Judges’ Choice Award, was won by State Street Global Advisors, for its“MDY Mid-Cap Cup” integrated marketing campaign, created with agency partner McCann NY. The event marketing component of the campaign won the Best in Show B2B award. SSGA’s campaign was selected by consensus from among the judging panel of 49 industry experts who each nominated their favorite from among a record 600+ entries.
The other “Best in Show” trophies* were won by:
BEST IN SHOW CONSUMER RETAIL
- MassMutual
- 258° Creative Group
- Online Video
- Gretchen Evans Video – Team Unbroken
BEST IN SHOW CORPORATE IMAGE
- American Century Investments
- Out-Of-Home – Campaign
- Be Part Of (Our) History
BEST IN SHOW CORPORATE SOCIAL RESPONSIBILITY
- Mizuho Americas
- Sponsorship Marketing
- The Next Great Tradition: Mizuho Americas Open
BEST IN SHOW DIVERSITY, EQUITY & INCLUSION
- UBS
- Players TV
- Branded Content with Media Partner: Videos
- Level Up
BEST IN SHOW EMPLOYEE COMMUNICATIONS
- Mizuho Americas
- Event
- Take Your Child to Work Day
State Street Global Advisors won an additional 10 trophies, including 6 Gold. Prudential Financial won the most Gold trophies, 8, as part of their total 18 trophies. Mizuho Americas won a total of 14 trophies, including 5 Gold and 2 Best in Show. Other big winners were Citi (11 trophies; 4 Gold) and Barclays (10 trophies, 2 Gold). Bank of America had the biggest haul of the night with 37 trophies (2 Gold). Another 39 firms were winners of multiple trophies, while 39 others received one each.
Full list of this year’s winners by category can be viewed here: FCS Portfolio 30 Winners.
Winners are welcome to order additional copies of their trophies. Download the order form.
The awards were presented by six financial marketing executives:
- Max Alex, Executive Director, Head of Brand & Creative Services, Mizuho Americas
- Jessica Fernandez, SVP, Chief Marketing Officer, Calamos Investments
- Jaime Mann, VP/MD, Head of Creative Services & Global Brand Management, AllianceBernstein
- Bob O’Leary, SVP, Enterprise Integrated Marketing, Travelers
- Rob Quan, Head of North America Intermediary Marketing, State Street Global Advisors
- Patty Sachs, President, Global Groupe Client Lead – Citi, Publicis
FCS CEO Kevin Windorf of 2112 Communications hosted the event. FCS Board Director Krissie Hart of Reuters served as the Awards program emcee. The FCS 2024 Race for Kids donation of $75,000 was announced by FCS Board Chair Tim Hart of Ptarmigan Media. The FCS has donated an additional $50,000 to 30 children’s charities over the past 12 months, bringing the organization’s total donations since 2000 to over $3,025,000, benefiting more than 70 children’s charities.
FCS Board Vice Chair Tom Jago of The Ward Group introduced the first three graduates of the FCS Marketing Scholars program: Karlston Jin, Aasil Khan, and Audrey Prater, each a senior at Baruch College. They were mentored by Lynn Teo of Northwestern Mutual, Henry Detering of Neuberger Berman, and Arielle Gross Samuels of Blackstone.
The three inductees into the FCS Portfolio Hall of Fame for the Class of 2024 were: State Street Global Advisors’ “Fearless Girl”, E*TRADE’s “Time Out Solitary” and OppenheimerFunds’ “Invest in a Beautiful World.”
The headline sponsors of the FCS Portfolio Gala were MassMutual (Gold), Mizuho Americas (Silver) and three Bronze sponsors: Invesco QQQ, McKinney, and State Street Global Advisors. Dotdash Meredith was the Judges’ Choice Award sponsor. The cocktail reception was sponsored by Arbor Realty Trust and the after party was sponsored by Forbes.
Water & Wall served as Communications Agency of Record, and 2112 Communications was the Creative Agency of Record.
