FCS Portfolio Awards - FCS: The Financial Communications Society

31st annual FCS Portfolio Awards

Trust & Will scores top prize for “Make It Count” TV Campaign

Bank of America dominates the competition with 3 Best in Show Awards for work on its 2024 Boston Marathon Sponsorship

American Express, Invesco QQQ, and PNC Bank each take home a Best in Show

downloadable list of winners

ONLINE LIST OF WINNERS

On May 1, an audience of nearly 600 financial marketing, communications and media professionals from 130 companies gathered at the Ziegfeld Ballroom for the 31st Annual Financial Communications Society (FCS) Portfolio Awards. At the black tie gala, the FCS also celebrated the six newest graduates of its new Marketing Scholars program, and announced total charitable donations to 20+ children’s charities over the past 12 months of $150,000.

Winners are invited to download these branded digital badges for use on social media, website, email signatures, etc. Just right click on each image.

From among the 285 award winning entries, the top prize, the Judges’ Choice Award, was won by Trust & Will for its “Make It Count” television campaign, created with agency partner Marketing Architects. The campaign was selected by consensus from among the judging panel of 51 industry experts who each nominated their favorite from nearly 700 entries – a new record for the 31-year old competition.

Dhiren Khemlani (*center*) of Marketing Architects, agency for Trust & Will, accepts the Judges’ Choice Award from FCS CEO Kevin Windorf and Katherine Divney of the award sponsor Dotdash Meredith.

The other “Best in Show” trophies* were won by:

BEST IN SHOW CONSUMER

Invesco QQQ
Crossmedia and Episode Four
Investopedia and Food & Wine
Branded Content with Media Partner: Partnered Events
“Celebrating Innovation in Food and Wine in partnership with Invesco QQQ”

BEST IN SHOW BUSINESS TO BUSINESS

American Express
Taylor Made Agency and OnBrand
Integrated Marketing
“15 Stories”

BEST IN SHOW CORPORATE IMAGE

Bank of America
GroupeConnect
Organic Social
“2024 Boston Marathon presented by Bank of America”

BEST IN SHOW CORPORATE SOCIAL RESPONSIBILITY

Bank of America
GroupeConnect
Organic Social
“2024 Boston Marathon presented by Bank of America”

BEST IN SHOW DIVERSITY, EQUITY & INCLUSION

Bank of America
GroupeConnect and SpringHill
Branded Content with Media Partner: Partnered Video
“2024 Boston Marathon presented by Bank of America”

BEST IN SHOW EMPLOYEE COMMUNICATIONS

PNC Bank
Arnold Worldwide
Internal Presentation
“Brilliantly Boring”

Bank of America also won an additional 15 Gold trophies among a total haul of 57 (a new record). Other big winners were Prudential (13 trophies, 7 Gold), as well as Invesco QQQ, Mizuho, and UBS, who scored 9 trophies each. Notably, BNY Wealth had 5 wins – all Gold. Another 39 firms were winners of multiple trophies, while 50 others received one each.

View the list of clients and creative teams for each winning trophy here.

At the Awards Gala, Patty Sachs of Publicis and the FCS Board of Directors served as emcee, and our six Award Presenters were:

Pinki Mehta, SVP/MD, Head of Global Marketing and Digital Experience, AllianceBernstein
Branden Jones, Chief Marketing Officer, BlackRock Aladdin
Toni Clayton-Hine, Chief Marketing Officer, EY Americas
Dara Marshall, MD, Head of Brand Management, JPMorganChase
Andrea Saporito, MD, Wealth Management Digital Marketing, Morgan Stanley
Tara Giuliano, Chief Marketing Officer, Nuveen

Bringing the “Jazz Age” theme of this year’s Gala to life, guests were invited to participate in an AI experience called “Art Deco Me!” which was powered by COFFEE Labs, and sponsored by Goldcast. The custom-made AI-driven app turned guests’ selfies into illustrated portraits reminiscent of the Roaring Twenties!

For more information regarding any aspect of Portfolio, please email Kevin Windorf.

Judges
Sponsors
Portfolio Awards Committee

Judges

Fifty-one senior marketing and creative executives from financial services firms and agencies served on this year’s judging panel, organized and led by FCS Vice Chair Tom Jago. In addition to evaluating entries by Group [Corporate Image, B2B, Consumer, Employee Communications] and by category [for Gold, Silver, Bronze trophies], the judging panel honors their top overall favorite with our Judges’ Choice Award.

Kapil Arora, SVP, Head of Digital, AllianceBernstein
Caitlin Schillig, Vice President, Brand, Advertising & Paid Media, Ameriprise Financial
Adam Bell, Chief Marketing Officer, Arbor Realty Trust
Lisa Busenburg, Head of Retirement Marketing, Digital, Marketing & Analytics, Ascensus
Jeremy Cohn, SVP, Global Markets Marketing, Bank of America
Briana Hovington, Senior Manager, Growth Acquisition, Better
Maura Crehan, Vice President, Aladdin Marketing, BlackRock
Jim Kotulka, Head of Brand & Creative, BNY
Lisa Parkin, Vice President, Enterprise Marketing & Events, Broadridge Financial Solutions
Kira Sandmann, Chief Marketing Officer, Brown Gibbons Lang & Co.
Janet Sawires, AVP, Global Brand and Creative, Chubb
Tanya Fraser, SVP, Head of US Cards Advertising, Citi
Lisa Whitman, Marketing Director, Columbia Threadneedle
Stephanie Gay, Managing Director, Strategy, Crossmedia
Chris Donahoe, Executive Vice President & Head of AI Strategy, Edelman Smithfield
Andrew Miller, Executive Creative Director, Episode Four
Leeor Sillman, Managing Director, Marketing, Epoch Investment Partners
Andrew DeCaro, Director, Marketing, Grayscale
Jeff Coghan, Head of Digital Marketing, Hartford Funds
Stephanie Fiset, Associate Director, QQQ Brand and Content, Invesco
Matthew Pisciotta, Executive Director, Digital Acquisition & Engagement Strategy, J.P. Morgan Wealth Management
Katherine Boylan, SVP, Director of Integrated Marketing, Jennison Associates
Paul Leibowitz, President & Chief Creative, Leibowitz Branding & Design
Pat VanGorder, President & Head of Growth, Level
Jessica Huban, SVP, Social Media Manager, M&T Bank
Katie Cronen, Partner, Maslansky
Christa Perry, Head of Advertising and Sponsorships, MassMutual
Hope Kennedy, Assistant Vice President, Chief of Staff, Global Marketing and Communications, MetLife
Max Alex, Executive Director, Head of Brand and Creative, Mizuho
Andrea Saporito, Managing Director, Wealth Management Digital Marketing, Morgan Stanley
Zack Menna, SVP, Group Creative Director, MullenLowe
Kate Murphy, Digital Strategy & Project Manager, NeubergerBerman
Sheryl Markov, EVP, Head of Demand Generation and Performance Marketing, Northern Trust
Lauren Fryefield, Chief Marketing Officer, Pathstone
Haley Cohen, Head of Social Media/PGIM, PGIM
Merry Fish, Senior Vice President, Brand Strategist, PIMCO
Anne Swan, Chief Creative Officer, Prophecy, Prosek Partners
Paul Wilhelm, Strategy Director, Leo NY, Publicis Groupe
Paula Brennan, Director, Integrated Marketing, Sands Capital
Patrice Bedard, Global Head of Brand and Creative, State Street Global Advisors
Berta Aldrich, Global Head of Marketing, Stepstone Group
Nick Miller, Principal, Strategy, Sullivan
Kelly Nowlan, Global Product Marketing Director, Target Dates, T. Rowe Price
Reed Handley, EVP, Head of Growth and Financial Services Co-Lead, The Bliss Group
Renee Baker, Founder & CEO, The RBI Group
Jennifer Ogden, CSO, Head of Brand and Communication Strategy, The Ricciardi Group
Ondina Purcell, SVP, Chief Marketing Officer Wealth Management, TIAA
Deb Breines, VP, Enterprise Integrated Marketing, Travelers
Andy Srygley, Director, Sr Writer, UBS Global Wealth Management
Scott Wentworth, CEO, Wentworth Financial Communications
Kristin Gower, Global Client President, WPP/Group M