FCS Financial Marketer of the Year
We are excited to announce the shortlist of finalists for the 2025 FCS Financial Marketer of the Year (listed alphabetically by company) are:
- Stephen Tisdalle, Chief Marketing Officer, Future Standard
- Tara Giuliano, Chief Marketing Officer, Nuveen
- Richard Parkinson, Chief Brand and Marketing Officer, Prudential Financial



This Award recognizes innovation, creativity and impact in the financial services marketplace, and rewards the brand and the marketing leader responsible. Trophies for the winner and runners-up will be presented at an Awards Gala on Tuesday, December 2 at the New York Yacht Club.
Now in its 20th year, the FCS Financial Marketer of the Year Award (FMY) celebrates how marketing and communications can advance a firm’s business objectives and elevate the standard for exceptional work in the marketplace.
Awards Gala
Our Awards Gala (reception, plated dinner, after party) will be held at the New York Yacht Club on Tuesday, December 2 (6pm-10pm ET). We will honor the overall winner as well as the two runners-up. Tickets now on sale; sponsorship packages available here.
Charitable Donations
In line with the FCS Philanthropic Mission, we will invite this year’s Award finalists to choose a children’s charity for our new annual FMY donation. The FCS will donate $3,000 to the winner’s charity of choice, and $1,000 each to the charities selected by the runners-up.
Any questions on the Award, the judging process, or the Gala can be sent to FCS CEO Kevin Windorf.
Judges
The Judging Panel for the 2025 FCS Financial Marketer of the Year Award include 17 senior executives from leading financial companies:
- Tom O’Neill, Senior Director, Integrated Creative Management, Ally Financial
- Marie O’Neill, Senior Vice President, Marketing, Ameriprise Financial
- Neil Siegel, Chief Marketing Officer, Antares Capital
- Emily Pachuta, Chief Marketing Officer, Ascensus
- Paula Pullano, Global Head of Marketing, BNY Investments & Wealth
- Matthew Slivinski, Global Head of Marketing, Carlyle
- Rodes Ponzer, Chief Marketing Officer, Crowd Street
- Sarah Estwick, Head of Marketing, North America, Invesco
- Rebecca Krollman-Kniesel, Chief Marketing Officer, Jennison
- Marisa Mulvihill, Head of Brand, Sr. Managing Director, Lord Abbett
- Krista Phillips, Chief Customer & Transformation Officer, M&T Bank
- Cheryl Gilberg, Chief Marketing Officer, Mizuho
- Bill Anstadt, Executive Director, Head of Brand & Design, Morgan Stanley
- Devin Kerr, Global Head of Marketing, Workflow & Insights, Nasdaq
- Henry Detering, Chief Marketing Officer, Neuberger Berman
- Kelly Fredrickson, Head of Global Brand & Public Relations, T. Rowe Price
- Monique Le, Global Head of Marketing, TCW
Past Winners
- 2024 Lisa Caputo Travelers
- 2023 Lynn Teo Northwestern Mutual
- 2022 Emily Pachuta Invesco
- 2021 Andrea Brimmer Ally
- 2020 John Brockelman State Street Global Advisors
- 2019 Andrea Brimmer Ally
- 2018 Lea Stendahl E*TRADE Financial
- 2017 Andrea Brimmer Ally
- 2016 Niharika Shah Prudential
- 2015 Elyssa Gray Citi
- 2014 Brad Iversen Edward Jones
- 2013 Vinoo Vijay TD Bank
- 2012 Colin McConnell Prudential
- 2011 Paul Alexander Liberty Mutual
- 2010 Beth Hirschhorn MetLife
- 2009 Jim Speros Fidelity Investments
- 2008 Nick Utton E*TRADE Financial
- 2007 Rich Aneser Merrill Lynch Global Wealth Management
- 2006 Barbara Glasser Smith Barney
FMY Committee
The 2025 FCS Financial Marketer of the Year Committee includes:
- Anna Gutowski, chair White Spider Media
- Melissa Scauri, co-chair Morgan Stanley
- Tom Jago The Ward Group
- Rob Pfeiffer FOX Business
- Kirti Naik Neuberger Berman
- Karen List List Connects
- Kevin Windorf 2112 Communications
- Juliet McAlee FCS
