News & Insights

Members and our industry colleagues are encouraged to stay up to date on FCS news and recaps of our events on this page. You’ll also find links to audio / video recordings whenever they’re available for all audiences. If you’re interested in sharing proprietary research and relevant insights with our financial marketing and media audience, please contact FCS CEO Kevin Windorf ([email protected]).

Past Events

  • October 27, 2026

    Summit

    FCS Summit: The New Rules of Financial Marketing

    Guest Speaker Maggie Bellew

    Head of Search and Paid Social

    Guest Speaker Russell Messner

    Head of Financial Advisor Services Marketing

    Guest Speaker Kallana Warner

    VP, Performance Marketing & Media Strategy

    Guest Speaker Vivian Tu

    CEO & Founder

    Guest Speaker Dani McDonald

    Head of Brand Marketing

    Moderator Davis McCain

    Researcher

    Interviewer Pedr Howard

    President of Creative Excellence

    Presenter Vita Molis

    Global Head of Thought Leadership Research, B2B Institute

    Interviewer Leah Smart

    Senior Editor & “Everyday Better” host

    Interviewer Davang Shah

    Vice President of Marketing

    New York

  • October 26, 2026

    Video

    Beyond Measurement: Building Marketing Influence to Drive Growth

    Presenter/Moderator Rose Baki

    Senior Partner, Head of Strategy U.S.

    Presenter/Moderator Michelle Lynn

    Global Head of Data Science & Insights

    Guest Speaker Grace Reilly

    Head of Global Client Marketing

    Guest Speaker Frank Tirado

    Head of ETF Marketing

    Virtual

    Free Event

More Past Events

FCS News

  • Sep 23, 2026

    Call for award nominations 2026: Leadership, Reputation, Marketing Partnership

    DEADLINE TO ENTER: November 12 Winners to be celebrated at FCS RFK Marketing Summit in Stowe, VT Nominations are now open for the FCS Leadership Award, the FCS Brand Reputation Award, and the FCS Marketing Partnership Award. These awards offer a unique opportunity for senior marketing executives, their brands, and their dynamic partnerships to be […]

    National

  • Sep 1, 2026

    New FCS Board Directors Announced for 2026-2027

    The FCS has announced the addition of three new Board Directors. We are proud to welcome Daniel Allocca of Prosek, Alexa Besescheck of Franklin Templeton, and Brent Buntin of  Code and Theory to the Board. (This is Brent’s second stint on the Board; he previously served from 2015-2023.) The full FCS leadership team can be […]

    National

  • Sep 1, 2026

    Weber Elected Vice Chair of FCS Board of Directors for 2026-2027

    The FCS has announced that Katie Weber of The Wall Street Journal | Barron’s Group has been elected to the role of Vice Chair of the FCS Board of Directors. Katie succeeds Tom Jago of The Ward Group, who held the position since 2015. Tom remains a member of the Board’s Executive Committee, serving under […]

    National

More FCS news

Industry Insights

  • Jul 10, 2026

    The balance trap: Why financial brands blend in

    by Vincent Roffers, Partner and Head of Strategy at Agenda, an FCS Community Partner Financial brands don’t need more balance. They need more conviction. The biggest branding mistake financial institutions make isn’t being too conservative. It’s trying to become everything to everyone. For years, marketers have been told that the path to a stronger brand […]

    National

  • Mar 3, 2026

    ICEBERG AHEAD

    by Kevin Windorf, CEO, FCS; CMO, 2112 Communications Markets have a way of looking calm right up until they’re not. Today’s headlines are a reminder of that illusion. Geopolitics and military actions breed uncertainty. Tariff-driven trade policy continues to whipsaw. The joyride of crypto has gone off the rails — again. And the AI narrative, […]

    New York

  • Feb 11, 2026

    How Gen Z Redefines Trust and Brand in Financial Services and Fintech

    by Kevin Windorf, CEO, FCS; CMO, 2112 Communications For years, financial services marketers have treated Gen Z as a single audience: younger, digital-first, values-driven. That framing is convenient. It is also increasingly wrong. What Gen Z is really doing to financial services marketing is more disruptive — and more useful. This generation is fragmenting the […]

    New York

More Insights