FCS Charlotte: Winning the Millennial Financial Consumer

Presenting Sponsor:  Financial Times Co-Sponsors:

• Ally Financial
• The Balance
• Business Insider
• Facebook
• Reuters
• The Wall Street Journal

SPEAKER BIOS Libby Dubick President Dubick & Associates Libby Dubick founded Dubick & Associates in 1977.  The consulting firm helps financial services companies engage investors and financial advisors in meaningful conversations through research, thought leadership and value add programs.  Projects have included attitudinal research among high net worth investors for The Options Industry Council, a national benchmarking study on advisors’ use of closed-end funds for Nuveen, a series of whitepapers for Prudential, and a value-add program on referrals for Calvert Funds. Prior to Dubick & Associates, Libby was a Vice President at Goldman Sachs and Co. and at Citibank. She began her career at Dean Witter. She earned an MS from the Columbia University School of Journalism and a BA from American University. She writes frequently for Investment News, speaks at industry conferences and is an adjunct professor at New York University where she has taught financial services marketing. Kevin Howard Senior Director, Digital Marketing Ally Financial Kevin Howard is the Senior Director of Digital Marketing for Ally Financial and is tasked with leading the overall digital marketing strategy leveraging the “One Ally” philosophy.  Kevin joined Ally in 2011 with the mission to lead the firm to the cutting edge of digital sophistication through a combination of data, targeting, and personalization across a variety of channels and an ever changing consumer. As the digital landscape evolves and becomes more fragmented, so does his role.  Content marketing, cross-sell, cross-device personalization, along with a shifting demographic to the millennial mindset are the big opportunities where he is driving innovation. Kevin has 20 years of digital marketing expertise beginning his career on the agency side with Avenue A / Razorfish in New York, where he spent 8 years.  He was instrumental in leading strategy for brands including Starwood Hotels, Chase Credit Cards, and LLBean. He also led a media team that was crowned “Media Agency of the Year” 2 years in a row. Prior to joining Ally, he also spent 3 years with Lending Tree evolving their digital marketing strategy across an expanding product set. Kevin holds a B.A. in Marketing from North Carolina State University.  He is an avid golfer and an enthusiastic fan for all Charlotte sports teams. Ashley Marchman, PMP Marketing and Project Manager NewDominion Bank Don’t let Ashley’s age fool you. During her decade in banking she has seen it all performing every measure of functions. Through passion for the industry and a desire to grow personally and professionally, she has evolved from a front-line sales and service expert to an analytics and project guru and finally a marketing specialist strategizing the growth of a local, up and coming community bank. With aspirations to double in size in five years, NewDominion Bank has determined a marketing strategy, largely authored by Ashley, which will focus on the Charlotte Transplant, the Mass Affluent, the Small Business Owner and finally, the Established Millennial market segments. Being a Millennial herself, she is especially well-versed in the values and expectations this generation puts on itself as well as the businesses in which they align. Ashley is educated in Florida and North Carolina and has experience with Fortune 100 credit unions, large commercial banks and small community ones. She holds a Project Management Professional certification and is a member of the Project Management Institute, the PMI Metrolina Chapter, the Charlotte Chamber of Commerce, and the NC Young Bankers Association. She lives in Uptown Charlotte, NC with her Westie, Miles and she loves to drink lattes at CoCo and the Director. Kayla Palm Vice President, Marketing – Millennial Segment Lead Wells Fargo Kayla Palm is a Vice President and leads Millennial Segment Marketing for Wells Fargo.  In this role, she oversees development and execution of enterprise business and marketing strategies focused on the Millennial growth segment. Working with key business leaders across the company, she defines the company’s product and segment-based value propositions to increase Wells Fargo’s brand awareness, consideration, engagement, acquisition and cross-sell of Millennial consumers. A senior marketing strategist, Kayla has over 20 years of experience leading integrated marketing in the banking sector, both in B2B and consumer marketing for brands such as Wells Fargo (currently), Bank of America and Eastman Kodak Company.  A good portion of her career has been focused on the development and execution of new value propositions and marketing strategies to drive growth among Student, Millennial (Gen Y), Gen X and Small Business segments receiving industry awards along the way. Kayla holds a Bachelor of Science degree in Marketing from the University of North Carolina at Wilmington.  She currently resides in Charlotte, North Carolina and outside of work, you will find her anywhere outdoors with her family or in her local yoga studio. Lilly Raymond Senior Vice President, Enterprise Digital Marketing Executive Bank of America Lilly Raymond leads Enterprise Digital Marketing for the brand, corporate reputation, Better Money Habits (the bank’s financial wellness program), and ESG (environmental, social and governance). She and her team develop personalized, engaging experiences for influencers and consumers that improve financial lives, increase brand perceptions, deepen relationships, and reinforce the bank as a thought leader. During her tenure at Bank of America, Lilly drove innovation in online/mobile banking and ecommerce and was responsible for the growth of online sales across multiple products and segments.  Her extensive experience includes leadership roles at local tech startups, Morgan Stanley, Duke Energy, and Gemalto, where she partnered with leading brands such as Target, Visa and MasterCard on smart card strategies and applications.  Lilly has a B.A. in Economics from Carnegie Mellon University in Pittsburgh, PA and an M.B.A from the University of Pittsburgh. She volunteers with several local and international organizations including the Cherie Blair Foundation where she serves as a mentor for women entrepreneurs.  She lives in the Lake Norman area outside Charlotte, NC with her family, where they share a passion for the outdoors and traveling. Ted Williams Founder & CEO Charlotte Agenda Ted Williams is the Founder & CEO of Charlotte Agenda and Raleigh Agenda. Agenda content is viewed over a million times each month and over 20,000 young, smart Charlotteans wake up to the Agenda daily newsletter every morning. This high growth media company is profitable and continues to grow revenue. Advertising sponsors include brands like Bank of America, Uber, Carolinas HealthCare, Allen Tate, Bojangles, Lowe's and more. The Agenda team has grown to 10 employees and has been described by Harvard's Nieman Lab, Poynter, Digiday and others as a blueprint for local media.