Living Ratings 2020: Brand & Digital Intelligence of Asset Managers

Kate is co-Founder and CEO of Living Group, founded in 2004. She has 20 years of City financial experience covering investment banking, private client wealth management and hedge fund trading which includes eight years at UBS, latterly sales trading to hedge fund clients. Kate is responsible for Living’s financial services clients and brings extensive, invaluable knowledge of the alternative investment arena. She also oversees Living’s financial control and growth strategy in Europe, Asia and America. @livinggroup

John leads State Street Global Advisors’ brand, advertising, communications, social media and creative services teams. He led the successful Fearless Girl campaign winning 18 Cannes Lions, a record 5 Grand Clios and the Effie’s most effective brand and marketer of the year awards.  Prior to joining State Street in 2015, he held a number of communications and marketing roles at Fidelity Investments including leading executive, internal and corporate marketing communications teams. He currently serves on the Board of Directors at the Lawrence Boys & Girls Club, and earlier in his career served as a senior advisor to former Massachusetts' governors William F. Weld and Paul Cellucci.

Alanna Nensel is Global Head of Brand, Creative and Digital Design at Janus Henderson Investors. She is responsible for managing a global team consisting of five main functions: Brand, Creative, Multimedia, Advertising, and Digital Design & Delivery. Previously, Alanna was Head of North America Channel Marketing at Janus Henderson, responsible for marketing strategy, prioritization and implementation for the intermediary and institutional channels and corporate events within North America. Prior to this, Alanna held various roles with Henderson from 2001, and was head of US Marketing for Henderson from 2014 and Vice President of the Henderson Global Funds from 2002. Before Henderson, she was an associate director at Brinson Partners from 1998.
Alanna holds a Bachelor of Science degree in Marketing from the University of Illinois, Urbana-Champaign and an MBA in Marketing and Strategy from Northwestern University, Kellogg School of Management. She holds a FINRA Series 7 license and has 20+ years of financial industry experience.

Daniel Allocca is Head of Brand and Demand Generation at Nuveen where he is a Senior Managing Director in the New York Office. He is responsible for all advertising, design, multimedia and demand generation. Prior to Nuveen, Daniel was a Senior Vice President at PIMCO where he led the Strategic Initiatives Group. In this role he led an award winning Digital Transformation Program and built a Marketing Analytics function. He also has extensive Financial Services and Advertising Research experience. Daniel earned an MBA from NYU Stern School of Business and earned two undergraduate degrees; Finance from Western Connecticut State University and Audio Engineering from Berklee College of Music.