Living Ratings 2021: Brand & Digital Intelligence of Asset Managers

VIDEO REPLAY

The FCS welcomes the return of Living Group for the 5th annual presentation of their proprietary Living Ratings, a benchmarking report on the brand and digital intelligence of the top Global 100 Asset Managers.  In this sneak peek, Living's CEO Kate Shaw will present a summary of the report's findings and then reveal the rankings of the Top 20; the full report will be launched globally later this year.

The research presentation will be followed by a panel discussion with marketing executives from asset managers ranked in the Top 20 of the 2021 Living Ratings, including:

  • John Brockelman, Global Head of Brand Marketing & Communications, State Street Global Advisors
  • Rich Latour, Managing Director, Global Head of Content & Media, BlackRock
  • Mathew Greenlay, Head of Global Digital Marketing & Analytics, abrdn

Living Group evaluates the dotcom and social media functionality and content of leading financial services companies by sector. For the past 12 years, this full-service marketing agency has ranked the leaders and the stragglers and shone a spotlight on emerging trends in digital branding.

Living's exclusive sponsorship enables the FCS to offer this event for free to our members and all our colleagues in the finanical marketing community in the U.S. and abroad.

To register for this event on Zoom, click here:

FREE REGISTRATION

  • Start October 13, 2021 12:00 PM EDT
  • End October 13, 2021 01:00 PM EDT
  • Location ONLINE ONLY

Speakers

Presenter Kate Shaw

CEO

Kate is co-Founder and CEO of Living Group, founded in 2004. She has 20 years of City financial experience covering investment banking, private client wealth management and hedge fund trading which includes eight years at UBS, latterly sales trading to hedge fund clients. Kate is responsible for Living’s financial services clients and brings extensive, invaluable […]

Panelist John Brockelman (Global Head of Brand Marketing)

Global Head of Brand Marketing & Communications

John leads State Street Global Advisors’ brand, advertising, communications, social media and creative services teams. He led the successful Fearless Girl campaign winning 18 Cannes Lions, a record 5 Grand Clios and the Effie’s most effective brand and marketer of the year awards.  Prior to joining State Street in 2015, he held a number of […]

Panelist Rich Latour

Managing Director, Global Head of Content & Media

Rich Latour is the Global Head of Content at BlackRock. In this role, Rich manages the firm's overarching public-facing editorial content and distribution strategy that develops the firm's narratives and turns them into videos, podcasts and other social media assets. These stories seek to explain BlackRock's business to wider audiences by highlighting BlackRock's thought leadership […]

Panelist Mathew Greenlay

Head of Global Digital Marketing & Analytics

Mathew Greenlay is Head of Global Digital Marketing & Analytics at abrdn, which he joined in 2010.

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