Richard Aneser is Senior Vice President and Chief Marketing Officer of Lincoln Financial Group Annuity Solutions, Lincoln Financial Distributors, and Lincoln Financial Network. Aneser is responsible for leading strategic marketing initiatives with a customer-focused approach to help achieve sales and revenue goals. He drives customer preference for Lincoln solutions through an omni-channel marketing approach, using advanced analytics and data solutions that help the business identify customer needs and opportunities for growth.
Aneser has more than two decades of marketing experience, on both the agency and corporate sides. Prior to joining Lincoln, he served as Managing Director and Head of Advisory and Solutions Marketing and Wealth Management Americas for UBS, where he helped transform the marketing organization by focusing on tailored campaigns to drive growth at the individual advisor level. From 2002 to 2009, Aneser held a range of marketing roles with Merrill Lynch, and served on the Global Wealth Management Global Leadership Council. He began working for Merrill Lynch as Director of Global Wealth Management, and later became Managing Director of Merrill Lynch Wealth Management. Earlier in his career he worked at Fidelity Investments, where he held the position of Vice President of Integrated Marketing, Retail Marketing Communications, and quickly rose up to become Director of Integrated Marketing. Aneser began his career working as a consultant for various agencies including, Hill, Holliday Advertising, Seigel & Gale; Wells Rich Greene BDDP; and, AC&R Advertising. Aneser serves on the Board of Trustees of the Nature Conservancy of Pennsylvania and the Lincoln Financial Foundation Charitable Contributions Committee, and is a recipient of the DuPont Scholarship (1985 to 1986). He earned a bachelor of arts in philosophy from St. Michael’s College in Vermont, and holds FINRA Series 7, 24 and 66 licenses.