RFK Marketing SummiT

26th Annual FCS RFK Marketing Summit

January 11–14, 2026
The Lodge at Spruce Peak
Stowe, Vermont

Three days of insight, inspiration, and impact set against the snowy backdrop of Vermont’s premier ski resort.

Each January, the FCS community gathers in Stowe for a marketing summit unlike any other. The Race for Kids Marketing Summit blends rich industry content, meaningful philanthropy, and unforgettable experiences in a one-of-a-kind setting. Join fellow financial marketing, communications, and media professionals (and their families) for our 26th annual event as we spark new ideas, strengthen relationships, and raise money for three wonderful children’s charities.

HOTEL RESERVATIONS & EVENT REGISTRATION

We have a limited room block at the Lodge offering a significant FCS discount. We expect to sell out again this year, so we encourage you to act quickly in making your plans. Room reservations are first come, first served.

Please follow these two steps:

1. Book Accommodations 

Please book your accommodations directly with the Lodge using this link. If you need assistance regarding your room reservation, please contact the Reservations Team at the Lodge at Spruce Peak at 844-390-4760. Be sure to say you’re with FCS Race for Kids.

Room Prices (per night)

Classic – $339++
Studio – $379++
Junior Suite – $499++
One Bedroom Suite – $599++
Two Bedroom Suite – $999++

++Quoted prices exclude taxes, fees, and community assessment

HOTEL RESERVATIONS

2. Register for the Event

If you are managing registration for a group, please enter a Group Name (e.g., company, charity, or family) on the Host registration form. Hosts are encouraged to register on behalf of their guests.

Guests may also register independently but should enter the appropriate Group Name on the form. If you are unsure of your Group Name, please contact your Host.

For any questions, please contact FCS Admin/Comms Coordinator Juliet McAlee ([email protected]).

EVENT REGISTRATION

The Experience: A Summit With Soul

The RFK Marketing Summit brings people together on and off the slopes – with shared experiences, spirited conversations, and a sense of community that lasts long after the snow melts.

Highlights include:

Welcome reception & Sunday night Forum kickoff
Group dinner on Monday, featuring our Charity Families Spotlight
Tuesday’s Ski & Snowboard Race, led by Olympic Gold Medalist Donna Weinbrecht
Nightly receptions with live music, dancing, and casino tables
Off-slope fun: ice skating, world-class spa, rock climbing wall, après ski, and more

Fireside Forums: Content That Connects

Get ready for 8+ hours of powerhouse programming, including research presentations, one-on-one interviews, panel discussions, and case studies—all curated around the themes of Leadership, Brand Reputation, and Marketing Partnership (reflecting the three FCS Awards celebrated at the Summit). Our Fireside Forums are designed for real engagement and candid exchange, where speakers and attendees connect beyond the stage.

Fireside Forum sponsorships are sold out. We will be posting the itinerary for these 14 content-filled forums right here in the coming weeks.

Giving Back

Philanthropy at the Core

100% of net proceeds from the Summit will be donated to:

You’ll meet families who have benefited from these charities and hear their inspiring stories during Monday night’s dinner. Additional fundraising activities include raffles and live auctions—so bring your generosity (and your wallet). Since 2000, the FCS has raised nearly $3.2 million for 75+ children’s charities, primarily driven by the success of our annual Race for Kids event.

Awards That Inspire

At the Summit, we will celebrate the winners of three prestigious FCS Awards:

FCS Leadership Award (in memory of Jamie E. DePeau)
FCS Brand Reputation Award
FCS Marketing Partnership Award

Each award highlights excellence, innovation, and collaboration in financial marketing. Winners, announced on December 1, attend the Summit as guests of the FCS, and talk about their awards during dedicated Forums each day of the Summit.

To learn more about the nomination process, visit each award’s webpage.

Sponsors: Be Seen, Be Generous

In addition to sponsoring a Fireside Forum session, there are many ways to support this event. Want to sponsor the live band? The ski race course? The Ben & Jerry’s cart? With dozens of customizable options, sponsors can show up in meaningful, memorable ways. Every sponsorship supports our charity partners – while putting your brand front and center.

For sponsorship info, contact FCS Board Director John Toth.

SUMMIT SPONSORSHIPS

Know Before You Go

Location:

The Lodge at Spruce Peak, 7412 Mountain Road, Stowe, VT 
Book your discounted hotel rooms directly with the Lodge. Use our online registration form to confirm plans (and lift tickets!) for all your guests.