FCS Brand Reputation AWARD

The Call for Nominations for the 10th Annual FCS Brand Reputation Award will open on Wednesday, October 1, 2025.

DEADLINE FOR SUBMISSIONS:
THURSDAY, NOVEMBER 13, 2025 (FIRM)

The FCS Brand Reputation Award celebrates senior marketers who excel in building a positive, cohesive brand image while fostering loyalty and trust among stakeholders. The award recognizes financial marketing executives who have:

  • Created a cohesive brand strategy that aligns with their company’s mission, vision, and values.
  • Driven consistency across channels, ensuring all brand communication strengthens trust and loyalty.
  • Implemented marketing initiatives to enhance brand reputation and to demonstrate corporate engagement with their communities and stakeholders that proactively builds and sustains positive relationships.

AWARD CEREMONY

The winner of the FCS Brand Reputation Award will be announced on Monday, December 1 – then celebrated at the prestigious 26th Annual FCS RFK Marketing Summit, held at the Lodge at Spruce Peak, Stowe, Vermont, from January 11-14, 2026. In addition to industry-wide recognition, the senior marketing executive from the winning financial/fintech company will be invited to attend the Summit as a guest of the FCS (waived participation fee and complimentary lodging). During a dedicated Fireside Forum on Monday, January 12, the winner will have the opportunity to share the narratives or present the case studies behind their marketing success.

CHARITABLE DONATION

As a special honor, the winning brand’s senior executive will select their favorite children’s charity to receive a $2,500 donation from the FCS, creating a philanthropic opportunity to give back to the community.

AWARD CRITERIA

Cohesive Brand Strategy

  • Demonstrate a comprehensive brand strategy that aligns with the company’s mission and values.
  • Provide examples of how this strategy has influenced brand messaging across all channels.
  • Show how your strategy differentiates your brand in the competitive landscape.

Stakeholder Engagement and Measurable Impact

  • Present specific examples of stakeholder engagement that have contributed to improved brand reputation.
  • Offer evidence of measurable impact (e.g., improvements in brand sentiment, loyalty metrics, or customer trust scores).
  • Include quantifiable results of brand initiatives that highlight the effectiveness of your strategy.

Corporate Citizenship Initiatives

  • Highlight how corporate citizenship programs have enhanced the brand’s reputation.
  • Provide examples of how these programs align with broader societal issues and positively impact communities or customers.

Employee Advocacy and Innovation

  • Describe how you’ve empowered employees to act as brand ambassadors.
  • Explain any innovative communication tactics that have helped strengthen the brand’s reputation.

SUBMISSIONS

NOMINATION FORM WILL BE POSTED HERE ON OCTOBER 1.

There is no fee to enter the FCS Brand Reputation Award competition.

Nomination forms, documentation and files must be submitted no later than 5:00pm ET on Thursday, November 13, via email to: FCS Admin/Comms Juliet McAlee, [email protected].

Questions can be directed to FCS CEO Kevin Windorf, [email protected].

Pictured above is last year’s winner, Jaime Mann, VP/MD, Head Of Creative Services & Global Brand Management for AllianceBernstein (AB).

Jaime Mann, AllianceBernstein