FCS Brand Reputation AWARD

The Call for Nominations for the 3rd Annual FCS Brand Reputation Award is now open.

nomination form

DEADLINE FOR SUBMISSIONS:
THURSDAY, NOVEMBER 12, 2026 (FIRM)

The FCS Brand Reputation Award celebrates senior marketers who excel in building a positive, cohesive brand image while fostering loyalty and trust among stakeholders. The award recognizes financial marketing executives who have:

  • Advanced brand reputation by leading initiatives that engage communities and stakeholders and foster lasting relationships.
  • Created a cohesive brand strategy that reflects the company’s mission, vision, and values
  • Ensured consistency across channels to strengthen trust and loyalty

AWARD CEREMONY

The winner of the FCS Brand Reputation Award will be announced on Monday, November 30 – then celebrated at the prestigious 27th Annual FCS RFK Marketing Summit, held at the Lodge at Spruce Peak, Stowe, Vermont, from January 10-13, 2027. In addition to industry-wide recognition, the senior marketing executive from the winning financial/fintech company will be invited to attend the Summit as a guest of the FCS (waived participation fee and complimentary lodging). During a dedicated Fireside Forum on Monday, January 11, the winner will have the opportunity to share the narratives or present the case studies behind their marketing success.

CHARITABLE DONATION

As a special honor, IF THE HONOREE ATTENDS THE FCS RFK MARKETING SUMMIT (Jan. 10-13, 2026) AS OUR GUEST, the winner will select their favorite children’s charity to receive a $2,500 donation from the FCS, creating a philanthropic opportunity to give back to the community.

AWARD CRITERIA

Cohesive Brand Strategy

  • Demonstrate a comprehensive brand strategy that aligns with the company’s mission and values.
  • Provide examples of how this strategy has influenced brand messaging across all channels.
  • Show how your strategy differentiates your brand in the competitive landscape.

Stakeholder Engagement and Measurable Impact

  • Present specific examples of stakeholder engagement that have contributed to improved brand reputation.
  • Offer evidence of measurable impact (e.g., improvements in brand sentiment, loyalty metrics, or customer trust scores).
  • Include quantifiable results of brand initiatives that highlight the effectiveness of your strategy.

Corporate Citizenship Initiatives

  • Highlight how corporate citizenship programs have enhanced the brand’s reputation.
  • Provide examples of how these programs align with broader societal issues and positively impact communities or customers.

Employee Advocacy and Innovation

  • Describe how you’ve empowered employees to act as brand ambassadors.
  • Explain any innovative communication tactics that have helped strengthen the brand’s reputation.

SUBMISSIONS

NOMINATION FORM

There is no fee to enter the FCS Brand Reputation Award competition, but the nominee must be an FCS member in good standing at the time of the nomination.

Nomination forms, documentation and files must be submitted no later than 5:00pm ET on Thursday, November 12, via email to: FCS Admin/Comms Coordinator Juliet McAlee, [email protected].

Questions about FCS Awards should be directed to FCS CEO Kevin Windorf.

PAST WINNERS

  • 2025 Tara Giuliano, Nuveen, a TIAA Company
  • 2024 Jaime Mann, AllianceBernstein

Pictured above is last year’s winner, Tara Giuliano, CMO, Nuveen, a TIAA company, receiving her trophy at the FCS Race for Kids Marketing Summit.