FCS MARKETING PARTNERSHIP AWARD

The Call for Nominations for the 10th Annual FCS Marketing Partnership Award will open on Wednesday, October 1, 2025.

DEADLINE FOR SUBMISSIONS:
THURSDAY, NOVEMBER 13, 2025 (FIRM)

The FCS Marketing Partnership Award celebrates the exceptional achievement of a marketing partnership that exemplifies innovation, strategic alignment, and outstanding results. This prestigious award will honor two or more organizations that, through their collaborative efforts, have demonstrated unparalleled creativity, resource sharing, and mutual growth. The recipients are recognized for their ability to fuse unique perspectives and strengths, resulting in groundbreaking campaigns that have not only achieved remarkable business outcomes.

AWARD CEREMONY

The winner of the FCS Marketing Partnership Award will be announced on Monday, December 1 – then celebrated at the prestigious 26th Annual FCS RFK Marketing Summit, held at the Lodge at Spruce Peak, Stowe, Vermont, from January 11-14, 2026. In addition to industry-wide recognition, the senior marketing executive from the winning financial/fintech company will be invited to attend the Summit as a guest of the FCS (waived participation fee and complimentary lodging). During a dedicated Fireside Forum on Tuesday, January 13, the winner will have the opportunity to share the narratives or present the case studies behind their marketing success. (The Summit participation fee will also be waived for one representative from the winning client-side brand.)

CHARITABLE DONATION

As a special honor, the winning brand’s senior executive will select their favorite children’s charity to receive a $2,500 donation from the FCS, creating a philanthropic opportunity to give back to the community.

AWARD CRITERIA

Overview of the Partnership

  • Description: A brief overview of the partnership, including the names of the organizations involved, the length of the partnership, and the primary goal of the collaboration.
  • Required Details: Key objectives, and the respective roles of each partner.

Innovation and Creativity

  • Description: Explanation of how the partnership led to innovation in marketing strategies or campaign execution. This could include new technologies, creative approaches, or disruptive strategies that set the collaboration apart.
  • Required Details: Specific examples of innovations introduced through the partnership, how these innovations differ from industry norms, and the creative process behind them.

Resource Sharing and Synergy

  • Description: Examples of how the partners pooled their resources (expertise, data, technology, or other assets) and how this resource-sharing was pivotal in the success of the collaboration.
  • Required Details: A breakdown of the key resources each partner contributed and an explanation of how the synergy between partners created unique value beyond what they could have achieved individually.

Business Outcomes and Impact

  • Description: Quantifiable results that demonstrate the success of the partnership. This includes metrics such as revenue growth, market expansion, customer acquisition, or other measurable outcomes that show how the partnership drove success.
  • Required Details: Relevant KPIs (e.g., ROI, market share growth, engagement metrics), before-and-after comparisons, and case studies showcasing the impact.

Partnership Challenges and How They Were Overcome

  • Description: Insight into any challenges or obstacles faced during the partnership and how the organizations worked together to overcome them, demonstrating adaptability and strong teamwork.
  • Required Details: Specific challenges faced, actions taken to resolve them, and lessons learned that contributed to the success of the collaboration.

SUBMISSIONS

NOMINATION FORM WILL BE POSTED HERE ON OCTOBER 1.

There is no fee to enter the FCS Brand Reputation Award competition.

Nomination forms, documentation and files must be submitted no later than 5:00pm ET on Thursday, November 13, via email to: FCS Admin/Comms Juliet McAlee, [email protected].

Questions can be directed to FCS CEO Kevin Windorf, [email protected].