Lara Vandenberg is the Vice President of Communications at Knotch, the leading, independent provider of real-time intelligence for marketers. At the helm of Knotch’s communications team, Lara creates and enforces the company’s branding, voice and strategy as it seeks to change the way global brands engage and understand their audiences. In 2016, Lara launched the Transparency Standard, an initiative focused on empowering marketers to demand full transparency when it comes to their advertising investment. Prior to Knotch, Lara worked at leading Public Relations and Marketing agencies and has been named to B&T 30U30 List. Born and raised in Sydney, Lara attended The University of New South Wales where she studied Media and Communications.