Terri Schriver is the SVP of Enterprise Media for Bank of America, where she leads communications strategy and media planning for Wealth Management, Global Banking and Global Markets,  Merrill Lynch – High Net Worth; U.S. Trust – Ultra High New Worth; Bank of America Merrill Lynch – Corporate and Institutional. Her responsibilities include setting the communications strategy that drives planning for paid, owned and earned channels; media activation; 3rd party media partnerships and measurement accountability. Terri joined BofA in 2006.