Alexander Ngo is the head of global digital marketing for BNY Mellon investment services. He leads an international team responsible for digital channels, lead generation, SEO/SEM, marketing automation, paid media, user experience and marketing analytics. His team plays a critical part in improving the prospect and client experience to enable growth in an ever-evolving digitally connected economy. Since 2014, Alex has been with BNY Mellon. He previously he held the position of VP of global digital marketing at Pershing, a BNY Mellon company. Alex has over 15 years’ of experience working for digital advertising agencies building successful & award winning digital platforms for fortune 500 companies including Chase, Fidelity, Lincoln Financial, Barclays, Crate and Barrel, Estee Lauder & Kraft. He holds a Bachelor’s degree from Dickinson College.