Zoya Levin is the Chief Operating Officer and leads Strategy for Wealth Management Marketing. With Morgan Stanley since 2014, she’s responsible for marketing strategies that promote the Firm’s wealth management franchise in the competitive marketplace. She also drives marketing strategy and analytics across product and client segment initiatives, aligning marketing results with strategic priorities and demonstrating business impact. Prior to Morgan Stanley, Zoya developed strategies to drive revenue growth through data-driven client engagement for Fidelity Investments. She began her career as a Product Manager at Goldman Sachs Asset Management. Zoya holds a Bachelor of Science in Finance and International Business from the Stern School of Business at New York University.