Kelly Colbert is SVP of Brand, Social Media and Content Marketing at U.S. Bank.  In this role she oversees brand advertising, brand management, content marketing, social marketing and social media intelligence functions at U.S. Bank.  Her work includes launching an enterprise-wide employee advocacy program, evolving branded content relationships, developing naming protocol and brand guidelines, evolving the social intelligence function and developing the first-ever social media command center at the bank for SBLII.  Previously, Kelly was in charge of brand advertising and social media at WellPoint.  Before that, she had digital roles at Young & Rubicam, the Interactive Advertising Bureau, Reuters and a number of Silicon Valley start-ups. In addition, she’s an award-winning documentary filmmaker (Madonna of the Mills; His Name is Midnight, both on Amazon Prime) and sits on the board of a number of animal rescue organizations.  Kelly attended business school at Fordham University and received a degree in English Literature from the University of Connecticut.  She resides in Northwestern New Jersey and Sarasota, Florida.