Patricia is responsible for leading brand, marketing, and overall customer experience at Better — with a mission to replace antiquated homebuying and financing models with a single, seamless journey.Prior to joining the team, she was Global President at Huge, an impactful marketing and digital transformation agency. As Huge’s 13th employee, Patricia helped to found, build, and manage the agency, growing it from a 12 person startup into a 1500 person global company, generating nearly $1B in total revenue. In addition to operational roles building the company’s client services, product strategy, and experience design practices, Patricia actively partnered with CMOs and digital executives as strategic partner, working with dozens of the world’s leading brands. A passionate leader who believes in the power of collaboration to drive industry-defining customer experiences, Patricia is a regular commentator on digital transformation and what brands can do to better serve and communicate with their customers. She has been recognized as a breakthrough leader in the marketing industry by publications including Mashable, Adweek, The Holmes Report, DMNews, and the Los Angeles Business Journal. Patricia attended New York University where she received her BA.