John Greco is an award-winning CEO and recognized thought leader in all aspects of value creation for both for-profits and nonprofits. He is Cofounder, Chairman and CEO of Greco Enterprises, LLC, which includes Greco Associates (GA) and the Marketing IMPACT Council™ (Council). Through GA, John serves as Senior Executive Advisor to and chairs the advisory board of CommunicationsMatch™, which provides powerful agency search, consulting and engagement tools and resources that help companies find communicators that match specific needs, save time, and improve agency search outcomes. He is also a member of the advisory board of WeCare4™, a new community of caregivers initially focused on caregivers of the aging with plans to evolve to other caregiver segments. Read John’s full bio at: https://mktgimpactcouncil.com/johngreco.