Jenna is a passionate marketer with a track record of success in a variety of settings from tech startups to agencies to Fortune 100 insurance company. As Chief Marketing Officer of Liberty Mutual Insurance, Jenna leads the development and execution of the company’s overall marketing strategy. She is responsible for building the Liberty Mutual brand, driving efficient and profitable growth, creating frictionless digital experiences for customers, and improving retention. Jenna has held a series of marketing leadership roles with increasing responsibility since joining Liberty in 2013. Jenna has made significant contributions to the organization building the company’s social, digital, and direct marketing capabilities. She led our insourcing efforts including building out our in-house creative agency, Copper Giants, which creates 80% of all consumer-facing work today. In her last role as VP of Brand & Integrated Marketing, she repositioned the brand, created a new consumer segmentation, and launched the LiMu Emu & Doug campaign which has received positive reception and results contributing to the category’s highest unaided brand awareness growth. Her work at Liberty has been recognized by a variety of publications like AdAge, AdWeek, USA Today, Business Insider, The Boston Globe, Fortune, and Forbes and she has won over three dozen awards including a 2015 Cannes Lions. Prior to Liberty, she worked at Digital Marketing agency, Likeable, managing social media strategy for brands like Verizon, Johnson & Johnson, GE, Medtronic, and Logitech. Jenna earned her BA from Stonehill College and her MA from Emerson College. She currently serves on the Alumni Board of Directors for Emerson College. She was a member of Boston’s Future Leaders program in 2017 and was the recipient of the 2018 Ten Outstanding Young Leaders Award presented by the Greater Boston Chamber of Commerce.