Kim Rosenblum is Betterment’s Chief Marketing Officer. She oversees all of Marketing at Betterment which includes: Product & Growth as well as the Brand Creative Studio, Website Experiences, Press, Analytics and the Insights teams. Previously, Kim led marketing and creative for major media brands including Nickelodeon and TV Land. She was also part of the leadership team for Women For Biden-Harris, overseeing strategy, content and marketing for the grassroots coalition, the largest of its kind. In her 25+ years of professional experience, Kim has won multiple awards and recognition for her work, including an Effie for media plan, an Emmy for branding, and Variety’s Brand Innovator Award. Kim is a graduate of The University of Iowa, whee she received degrees in both Communication Studies and Spanish.