Aaron is currently Executive Director, Head of Firm-wide User Experience Design at Morgan Stanley. In this capacity Aaron leads a team of design professionals responsible for setting the standards of customer facing experience design and digital branding. With his 30 years’ experience across marketing, technology start-ups and financial sectors, Aaron draws on his expertise to deliver engaging customer centric digital solutions. Prior to joining Morgan Stanley, Aaron was head of Global Digital Marketing Transformation at MetLife, where he supported the development of the firm’s global direct-to-consumer digital programs, and roll-out of the firms rebranding efforts. Aaron began his career working for creative design studios in Dublin, London and New York.