We are delighted to welcome Chris Poe, Head of Brand Marketing, Hartford Funds as our March luncheon guest speaker at the New York Yacht Club. Chris, a former FCS Board Director, was previously the Head of Global Brand Management & Advertising for BlackRock. He took his marketing expertise to Hartford Funds to tackle its brand challenge, which began with the absence of brand definition. Chris will now take to the FCS stage to share the story of how, through compelling and insightful research with financial advisors, Hartford Funds discovered its very strong, very real and quite differentiating value proposition. This journey led to the development of unique solutions for both its creative direction and media distribution. Chris will share with us the results of the campaign and discuss what's next for the evolution of the Hartford Funds brand. Join us for this informative and inspiring story.
Presenting Sponsor: SourceMedia
ADDITIONAL SPONSORSHIP PACKAGES AVAILABLE, contact FCS CEO Kevin Windorf
Tickets: $125 for Members $105 for YMC members $175 for Non-Members (Annual membership is only $100. Join today!) $1,500 for Branded Tables of 10
- The New York Yacht Club requires proper attire: jackets for men, no jeans. Thank you.
- No refunds after March 11, 2016.
SPEAKER BIO:
Chris Poe is the Head of Brand Marketing for the Hartford Funds unit of The Hartford, responsible for leading development and growth of the firm’s brand through strategic brand management, advertising, public relations, event marketing and internal communications. Previously Mr. Poe was a Managing Director and Head of Global Brand Management & Advertising for BlackRock, where he was responsible for managing the Firm’s portfolio of brands and coordinating advertising activities of the business globally. During his tenure he also served as Head of Retail Marketing and managed communications planning for the Firm’s acquisitions of State Street Research & Management, Merrill Lynch Investment Managers and Barclays Global Investors (iShares). Before joining BlackRock, Mr. Poe was a brand and marketing strategy consultant to firms in a variety of categories including financial services, healthcare, advertising, professional services and retail. His background includes practical experience in managing a variety of functions including brand architecture, marketing planning, advertising and media planning, and communications strategy and development. Additionally, Mr. Poe spent 12 years at JPMorgan Chase and its predecessor organizations managing a variety of functions including marketing planning, direct response marketing, sales promotion and merchandising of that firm’s then 600+ branch network, as well as communications planning for its mergers with Chase Manhattan Bank, Texas Commerce Bank and JP Morgan. Mr. Poe lives in New York City where he is actively engaged with a number of not-for-profit organizations in support of education and culture, and serves as the President of The National Arts Club and a trustee and Secretary of the Edna Lewis Foundation.