The FCS is delighted to return to The New York Times, our inaugural partner in launching our breakfast series, now entitled "FCS 60"! On March 29th, we'll stage a panel discussion on one of the most compelling topics of the 21st Century: the role of corporate social responsibility. The focus of our discussion will be how financial marketers leverage, activate and integrate the wide range of CSR initiatives at their firms to help improve customer engagement and brand loyalty. Our panelists include:
- Sue Burton, SVP CSR Marketing, Bank of America
- Ryan Erenhouse, Communications Director, MasterCard
- Jon Richter, Vice President, Reputation Management, MetLife
-
Ommeed Sathé, Vice President, Impact Investments/CSR, Prudential
Our moderator will be:
- David Gelles, Sunday Business columnist, The New York Times, and author of "Mindful Work."
What is an FCS 60 Breakfast?
- 60 minutes, 60 guests, 60 bucks
At this event, the emphasis will be on: NETWORKING. To build camaraderie at each event, guests will be asked to bring business cards to be shared with everyone. INTERACTION. While each breakfast will feature a panel discussion, the focus will be on an interactive discussion involving the audience. INSTRUCTION. The content will focus on actual case studies with specific relevance to marketers with decision-making responsibilities. 7:30am DOORS OPEN for breakfast and networking 8:00am PROGRAM BEGINS 9:00am PROGRAM ENDS Tickets: $60, first-come, first-served. This event will sell-out, so reserve your ticket quickly. Exclusive sponsor: The New York Times