THIS EVENT IS SOLD-OUT. Any questions, please contact FCS CEO Kevin Windorf, [email protected]. The FCS will host its first Boston event of 2016 on Tuesday, May 3rd, at the Boston Marriott Long Wharf . The format will be a panel discussion on our industry’s hottest topic: Branded Content. This compelling topic has been discussed at sold-out FCS events in New York, Chicago and Charlotte in 2015, and we’re proud to bring it to Boston for a great line-up of expert speakers. The event will kick-off with a presentation by Cam Brown, Founder and CEO, King Fish Media. The follow-on panel discussion will feature:
- Mark McKenna, Head of Global Marketing, Putnam Investments
- Colleen Arons, Program Director, Better Money Habits, Bank of America
- Christopher Link, Creative Director, John Hancock Investments
- Diane Frankenfield, Head of U.S. Marketing, Legg Mason
The panel will be moderated by Sebastian Tomich, Senior Vice President, Advertising and Innovation, The New York Times. Presenting Sponsor: Dianomi Partner Sponsor: Seismic Additional sponsorships are available. Tickets: Members: $85 YMC Members: $80 Non-members: $125 Annual membership is only $100. Join today! FCS Boston Steering Committee: Shelly Danse, MMB Jerry Grady, The Ward Group AnneMette Bontaites, Investopedia Melissa More, Fortune | Money Kristen Quinn, Time Inc. Lynne Montesanto, The Wall Street Journal Kurt Brockwell, Adobe SPEAKER BIOS Colleen Arons Program Director, Better Money Habits Bank of America Colleen leads Bank of America’s flagship consumer resource, Better Money Habits, built in partnership with nonprofit educator Khan Academy. The extensive content library is available for free at www.BetterMoneyHabits.com and is distributed through BofA’s customer channels, digital and social platforms and third parties, from media to nonprofit partners. Before joining Bank of America in 2010, Colleen held strategic marketing roles at Target and 3M. Colleen earned a B.A. in American Studies at Georgetown University in Washington, D.C., and was a George F. Baker Scholar. She returned to Georgetown to earn her M.B.A. and led the school’s Net Impact chapter. Colleen and her family live in Boston, Massachusetts. Cam Brown Founder & CEO King Fish Media Of his 25+ years in business, Cam has spent 15 years in integrated marketing (Ziff Davis prior to launching King Fish Media) and has worked with small, medium-sized and Fortune 1000 companies including Ameriprise, Bank of America, BBVA Compass Bank, Janus, Fidelity, Mass Mutual, Commvault, IBM, Microsoft, Zappos and more. Primary integrated media projects include brand and strategic development, launch of launch of 50+ Websites, 50+ print magazines, oversight and production of 1,500+ Webcasts, videos, social media strategies, digital magazines, research and face-to-face events. Cam is a regular speaker across a number of business verticals providing strategic marketing consulting to the investment and venture capital community for growing companies. Diane Frankenfield Managing Director, Head of U.S. Marketing Legg Mason Global Asset Management Diane Frankenfield is Managing Director, Head of US Marketing for Legg Mason Global Asset Management. Diane is responsible for driving awareness and consideration of, and preference for Legg Mason products among firms, advisors and investors though advertising, digital, content marketing, thought leadership, channel and product marketing. Prior to joining Legg Mason, Diane was Senior Vice President and Head of Marketing at Oppenheimer Funds where she was responsible for developing the strategic direction and execution of all global marketing activities including brand, advertising, creative, digital, channel marketing, content development, social media, research and business analytics. Diane began her career at Blue Cross Blue Shield of Massachusetts where she ascended through the ranks developing highly successful sales and marketing programs that contributed to growth in both sales and market share. She gained deeper marketing experience as Executive Director of Advertising Finance at the New York Times, Boston Globe Division and Vice President of Global eBusiness at Monster Worldwide. She has a BA in Finance from Pennsylvania State University and an MBA, Business and Industry Economics from Bentley University. Additionally, she is a Harvard University certified instructor in business negotiations. Christopher H. Link Creative Director John Hancock Investments Chris is creative director at John Hancock Investments, a diversified asset manager with nearly $132 billion in assets under management as of December 31, 2015. Chris brings a wealth of marketing and editorial expertise to his role, including nearly 25 years of experience in the asset management industry. With responsibility over all editorial and content creation functions within John Hancock Investments marketing, Chris assembled and now leads a team of talented, in-house financial writers and editors. Their work reached more than 250,000 financial advisors and RIAs in 2015 across platforms and media, including advertising, blogs, thought leadership, social media, product support, branding, CEO communications, regulatory filings, and investor education. Prior to joining the firm, Chris served as editorial director at Putnam Investments, with responsibility for content creation and for leading a team of financial writers and editors. Chris began his career in investment marketing in 1988 after graduating from the State University of New York at Geneseo with a B.A. in Economics; he went on to study at Northeastern University’s Graduate School of Journalism. Chris is a member of both the Writers Guild of America and Broadcast Music, Inc., and his work has been recognized with numerous awards from the Mutual Fund Education Alliance, Pensions & Investments, kasina, and others. Mark J. McKenna Head of Global Marketing Putnam Retail Management Mark McKenna is Head of Global Marketing for Putnam Retail and Institutional businesses, reporting directly to Robert L. Reynolds, President and Chief Executive Officer of Putnam Investments. Mark is responsible for providing strategic direction and oversight of marketing, Internet, ecommerce, advertising, mobile, and social media initiatives across Putnam. He has over 20 years of experience in the investment industry, and more than 30 years of experience in marketing and advertising for Fortune 500 companies. Mark has been instrumental in the development of Putnam’s sports marketing programs, including the firm’s affiliation with the New England Patriots; skier Ted Ligety and the U.S. Ski Team; PGA golfers Keegan Bradley, Brendan Steele, and Jon Curran; and the Boston Celtics. He speaks frequently on the subject of social media and the integration of mobile devices into marketing platforms. Under Mark’s leadership, Putnam’s marketing team has received numerous awards for creativity, innovation, and results. These include: "#1 Website for Advisors" (Kasina, 2015), "#1 Financial Professional Website" (DALBAR, 2015), "Social Media Leader in the Asset Management Industry" (Kasina, 2014), "#1 Website for Defined Contribution Plan Sponsors" (Kasina, 2014), and Mutual Fund Educational Alliance (MFEA) STAR awards across multiple categories, consecutively from 2011 through 2015. Mark serves on the business board of the Massachusetts College of Art and Design. He is a founding board member of the In-House Agency Forum and a board member of Youth Enrichment Services (YES). He also has served on the boards of Families First and public broadcaster WGBH. Mr. McKenna holds his Series 7 license with FINRA, and is a graduate of University of Vermont. Sebastian Tomich Senior Vice President, Advertising and Innovation The New York Times Sebastian Tomich was named senior vice president, Advertising and Innovation in April 2015. In this role Sebastian leads The Times’s branded content business and studio and steers the company’s advertising innovation efforts. He also oversees the national integrated sales teams in the entertainment, corporate, healthcare and advocacy categories, along with the D.C., Los Angeles, Chicago and Dallas sales offices. Sebastian was previously vice president of advertising where he led the launch and rapid expansion of T Brand Studio, The Times’s commercial content studio. He also managed sales teams across multiple categories. Before joining The Times, Sebastian was the director of East Coast advertising at Forbes Media. In this position he led the company’s largest regions advertising sales and business development efforts with their new native advertising platform, BrandVoice. During his tenure at Forbes, Sebastian held a number of positions, including Regional Sales Manager and National Digital Director. In 2014 he was named to Advertising Age’s “Creative 50” list.