SOLD OUT – FCS ’60’ Breakfast: Sales & Marketing, The New Power Couple

THIS EVENT IS SOLD OUT
The FCS is proud to stage another FCS '60' at the New York Yacht Club, with our programming partner Demandbase.

On June 16th, we’ll stage a panel discussion on "Sales & Marketing: The New Power Couple."

When Marketing and Sales are in lockstep, revenue soars. Unfortunately, many companies still struggle to make a Sales & Marketing alignment a reality. Conflicting goals, a history of failed strategy, and lack of technology all too often keep these two departments from partnering and collaborating effectively.

Our panelists include:

• Emily Pachuta, Managing Director, Head of U.S. Retail Product & Channel Marketing, BlackRock
• Russ Rubino, VP, Global Marketing, Nasdaq
• Rocco Benedetto, SVP Distribution, Head of Broker Dealer Channel, OppenheimerFunds
• Michael Colon, Senior Manager, Acquisition Marketing, TD Ameritrade

Our moderator will be:

• Jessica Fewless, Sr. Director, Field and Partner Marketing, Demandbase

  What is an FCS 60 Breakfast?

• 60 minutes, 60 guests, 60 bucks

At this event, the emphasis will be on: NETWORKING.  To build camaraderie at each event, guests will be asked to bring business cards to be shared with everyone. INTERACTION.  While each breakfast will feature a panel discussion, the focus will be on an interactive discussion involving the audience. INSTRUCTION.  The content will focus on actual case studies with specific relevance to marketers with decision-making responsibilities. Tickets: $60, first-come, first-served.  This event will sell-out, so reserve your ticket quickly. Exclusive sponsor:  Demandbase   SPEAKER BIOS: Rocco Benedetto SVP Distribution, Head of Broker Dealer Channel OppenheimerFunds Rocco Benedetto leads OppenheimerFunds’ effort to expand our presence in the Broker Dealer Channel. As part of the distribution team, Rocco and his team are responsible for leading intermediary sales by delivering investment capabilities, thought-leadership and market insights to our strategic partner firms and their clients. Additionally, he has responsibility for Strategic Accounts, Internal Sales and learning & development. Rocco joined OppenheimerFunds in 1997 as a Regional Sales Representative covering the New York / New England region. Within a few years, he was promoted to Sales Manager for the Mid–Atlantic division, and in 2008, he was promoted to Director of Sales. Prior to joining OppenheimerFunds, Rocco began his career at Oppenheimer Capital in New York.  He carries securities registrations for Series 24, 7 and 63. Rocco holds an M.B.A. in Finance & Leadership from New York University Stern School of Business and a B.A. in Finance from St. John’s University. He has also attended the University of Virginia’s Executive Education program. Michael Colon Senior Manager, Acquisition Marketing TD Ameritrade Michael Colon, Senior Manager Acquisition Marketing, TD Ameritrade, has been creating successful marketing campaigns targeting financial advisors for over 15 years. Currently, he leads acquisition marketing efforts at TD Ameritrade Institutional and is focused on generating quality sales ready leads. Prior to joining TD Ameritrade, he spent 10 years at UBS in a variety of roles, most recently as an Associate Director responsible for marketing wealth planning products to UBS’ financial advisors. Jessica Fewless Senior Director, Field and Partner Marketing Demandbase Jessica Fewless is a proven Account-Based Marketing leader with over 15 years of B2B marketing experience in job responsibilities ranging from partner and field marketing, to product and customer marketing. As Sr. Director, Field and Partner Marketing at Demandbase, Jessica has built a team that is responsible for pipeline generation and acceleration strategies in key geographies across the US and EMEA, and for developing joint campaigns with key technology partners. She has also trained over 500 B2B Marketers on the fundamentals behind a successful ABM strategy. Emily Pachuta Managing Director, Head of U.S. Retail Product & Channel Marketing BlackRock Emily Pachuta, Managing Director, is head of U.S. Retail Product & Channel Marketing. In this role, Emily is a critical partner to BlackRock’s key retail distribution channels and is responsible for setting the U.S. retail marketing strategy that delivers integrated product, channel and thought leadership marketing programs designed to grow product market share, revenue and number of loyal financial advisor and personal investor clients. These efforts focus on critical channels and the firm’s full suite of solutions, including iShares, open-end mutual funds, separately managed accounts and alternative investments. Emily joined BlackRock from UBS where she was head of Client Marketing & Investor Insights, responsible for Wealth Management Americas client marketing and experience, leading to increased net new money and #1 rating in client satisfaction compared to other wirehouses. Prior to that, Emily was Vice President at Lincoln Financial Group holding a variety of roles.  She built and led the Strategic & Product Marketing organization designed to market the company’s four lines of business and all products, as well as the company’s consumer insights department.  Emily started her financial services career at Merrill Lynch where she held a series of marketing positions with increasing seniority from AVP to Director. Emily is a frequent media spokesperson and conference speaker about investor mindset, behavior and generational trends. Emily holds a BA from Yale University and an MFA from New York University. Russ Rubino VP, Global Marketing Nasdaq Russ Rubino joined Nasdaq as Vice President of Marketing in early 2013. In this role, Russ is responsible for leading all global marketing and brand efforts, reporting directly to the CMO. Prior to Nasdaq, Russ was at TIAA-CREF, where he led the development and execution of all digital marketing and web efforts for the firm’s Asset Management division. Prior to that, he was SVP of Marketing and Digital Strategy at MF Global, where he managed all marketing efforts globally for lines of business, building brand awareness and driving lead generation. He spent 10 years within marketing at GE Capital and Genworth Financial as well as starting his career at a variety of direct response advertising agencies.  Russ has over 25 years of experience in marketing across all media, from strategy development to execution and analysis.  He holds multiple FINRA licenses including the S3, S7, S24 and S63 as well as a Green belt in Six Sigma.