FCS WEST CMO Spotlight: Kevin Burke, Square - FCS: The Financial Communications Society

FCS WEST will start the summer in San Francisco with an "off-the-record" one-on-one conversation with Kevin Burke, CMO of Square. This is the first time that the FCS will hear from one of the most innovative start-ups in FinTech. Square, founded in 2009, is in the business of "making commerce easy for everyone" including buyers and sellers. In addition to its point-of-sale business tools, Square offers sellers financial and marketing services, including small business financing and customer engagement tools. We are incredibly excited to have Kevin join us for this breakfast event. He joined Square as its CMO at the end of 2014. His impressive résumé includes CMO at Visa and senior marketing positions at JWT and Tonic 360. The interviews for this spotlight breakfast is West Coghlan, Senior Technology Editor, The Economist Intelligence Unit.

Agenda:

8:00am – 8:30am Networking & Breakfast
8:30am – 9:15am One-on-interview, audience Q&A

Tickets:

Members $65
Non-members $75 (Not a member yet? Join today. Enroll online for only $100 a year.)
Branded table of ten $650

Sponsorships are available. Contact FCS West President Pete Matthews or FCS CEO Kevin Windorf. FCS Premier Sponsors for 2016

Bloomberg Media
Forbes
Market Realist
Seeking Alpha
Yahoo!

Event Sponsor

Barron's

SPEAKER BIOS Kevin Burke Chief Marketing Officer Square An innovative and entrepreneurial C-level business, marketing and communications executive with exceptional strategic and business development skills. Experience working across a range of industries including financial services, technology, consumer packaged goods and energy with leading brands like Amazon.com, American Express, AT&T, Chevron, Microsoft, Square and Visa. Currently Chief Marketing Officer at Square Inc. In this role, responsible for leading marketing, analytics and go-to-market organization focused on driving brand leadership, customer acquisition and product growth. Prior to Square, was Chief Marketing Officer for Visa Inc. In this role, led global marketing to advance the Visa brand, accelerate product growth and deliver business results for a $12B+ global business. Before joining Visa, was the president of JWT San Francisco, co-founder of Tonic 360 and held leadership roles at advertising and marketing agencies. West Coghlan Senior Editor, Technology The Economist Group (EIU) West specialises in technology issues, with a focus on strategic opportunities created by emerging technologies. He has written and advised companies on big data, virtualisation, the Internet of things, social media and cloud implementation. His primary focus is the impact that technology plays in disrupting business models. West’s clients have included Bank of America, Caterpillar, Sony, VMware, Adobe, Intel, Microsoft and Oracle. West is a former consultant in the digital strategy groups at A.T. Kearney & Accenture and has launched two digital start-ups. He is a former speechwriter for Senator Edward Kennedy and Presidential candidate Bill Clinton. West received an honours degree in economics from the London School of Economics and has an MBA from INSEAD. He is a former scholar with the John D. and Catherine T. MacArthur Foundation.